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Showing posts with label marketing budget. Show all posts
Showing posts with label marketing budget. Show all posts

Monday, 27 November 2017

What Millennials Want From Brands?

Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things.

Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted to technology and can’t put down their smartphones. They believe that everyone deserves equal recognition, regardless of how much work they put in.
Not only are many of these statements wrong, such myths will make it difficult for companies to adapt to a new demographic. So, what do millennials want from brands? Here are a few things they look for:
Authenticity
Millennials want brands to be real and authentic. A study by Concentric Marketing found that 49% of millennials return that they know and trust. Many millennials see companies as nameless and faceless corporations. Social media is a great way for such companies to engage with millennials and show their authenticity.
Social influence

Millennials are very receptive to content on social media websites, particularly if that content is shared by trusted friends and family. The Concentric Marketing study found that 55% of millennials find out about products from friends, 40% of millennials buy from brands recommended by friends and family, and 85% of millennials tell friends about products they enjoy.
Social causes
 Millennials want to change the word for the better. In fact, 2014 Millennial Impact Report found that 87% of millennials gave donations to at least one nonprofit in 2013. Millennials support companies that give to charities and want their donations to be spent wisely and transparently. A great way to do this is to promise to give a certain fraction of your profits to various charities and causes. Use social media to advertise your company’s humanitarian efforts and millennials will notice.
Purpose
Millennials are much more likely to buy products if the brand’s values match their own. This requires more than just a good marketing campaign or a catchy slogan. It involves transparency for how the products are created and how companies operate. Branding must be consistent across all social media platforms to keep the message strong and consistent.
Engagement

Millennials want to engage with brands. They want to have dialogues rather than monologues. They want to listen and they want to be listened to.
Brands should engage with millennials. Find ways to allow them to participate and share their thoughts and opinions. Internet contests and open Q&A sessions are two great ways that companies can reach out to their audience. Brand who invite millennials to be a part of the experience will ultimately succeed at capturing their attention and winning their hearts.
Conclusion
Millennials represent the largest growing demographic and most brands must appeal to them one way or another. A 2016 study from Statista found that Americans aged 25-34 spent more time on the internet than any other age group. In fact, that group spent an overage of 2,891 minutes on the internet via PC every single month! Add this to the popularity of smartphone and tablet apps and you have an internet-addicted generation.
Your company’s internet presence can give them what they need: authenticity, social influence, social causes, purpose, and engagement. You can interact with your audience members, build a loyal fan base, ask for their feedback, and tailor your strategy accordingly.
Ask yourself how your company upholds these values on social media and study your marketing metrics to see how engaged millennials are with your company. You may find that your internet marketing needs to be updated to become more appealing to millennials.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system. This Currently includes a BONUS of a 7 day Trial for only $1

Tuesday, 14 November 2017

Millonario Wifi

A continuación, algunos ejemplos de correos electrónicos que le puede enviar a su lista. Como tendremos muchas personas promoviendo las ofertas de Millonario Wifi, es mejor aconsejarle cambiar el texto ligeramente para asistir a su público.
¡Apenas añada sus acoplamientos del afiliado a los correos electrónicos y envíeselo a su lista!
Puede insertar el logotipo Millonario Wifi.
Correo Electrónico #1
Asunto: Conviértete en un Millonario WIFI
O
Asunto: Este Libro Puede Hacerlo Rico
Hola…
Quería enviarle una nota rápida sobre lo que creo que podría ser el libro más interesante Y útil que leerá este año.
Le explica una idea simple, pero poderosa…
¿Qué pasa si usted podría hacer un ingreso de TIEMPO COMPLETO, trabajando a tiempo parcial, en cualquier parte del mundo?
Piénselo.
Con sólo una computadora, una conexión wifi, y un deseo de tener éxito, usted podría ganar más dinero que el abogado promedio, y sólo trabajar tres o cuatro horas al día.
Suena un poco escandaloso, pero una vez que leas este libro, entenderás cómo es posible.
Estoy hablando de…
* Cómo hacer $500 … $1,200 … o incluso $5,500 comisiones mientras viaja por el mundo …
* Cómo escapar de la 9-a-5 de una vez por todas y decirle adiós a su jefe …
* Cómo aprovechar la “nueva economía” en 2017 y finalmente empezar a ganar dinero bajo sus propios términos …
Y un sistema comprobado que lo ayudará a salir de la carrera de ratas y hacer cientos de miles de dólares en línea.
¿Interesado?
Obtenga los detalles aquí.
Como dije antes, creo que este libro podría ser lo más importante que leas este año.
Haga un clic aquí para obtener una copia mientras esté disponible.
Atentamente,
Kevin

Monday, 13 November 2017

You Hear Stories everyday about Those Getting Rich Online

I want to Invite you to Join the Wifi Millionaire System, I know it works, what I first want you to do though is get this 40 page book, take time to read and then join me:
How other regular people have become WiFi Millionaires, including Baby Boomers, Millennials, and everyone in between (page 5)

How to Assess Your Options and find the right home business for you (page 12)
7 Productivity Tools to manage your time and be more efficient (including free tools that keep you focused online)… page 15
7 Productivity Methods to get things done, and be more successful (page 21)
Gadgets & Equipment to run your new business (page 24)
Why You Don’t Need a Business Plan or LLC to get started (page 30)

How to Get Instant Access to the WiFi Millionaire System, a proven sales system that will jump start your home business (page 36)

Tuesday, 7 November 2017

Not in Season at the moment?



Remember no one is coming to save you, is ultimately up to you to take the full responsibility and put on your capes.



Come and join us on the next Supercharge Event:



Click on the Destination you are going to attend.



I'll be at the London Summit so look forward to those of you coming along to that.

Tuesday, 24 October 2017

How And Why You Should Be Using Curated Content For Your Business


This video specifically zooms in on content, both original and curated. 
Curated content is highlighted and how it can help a business owner to be regarded as an expert or authority in his own niche. 
Noteworthy tips are mentioned to guide you, the viewer with the process of content curation.


If you want more information on this strategy then Join my People Here.

Thursday, 19 October 2017

Safety Practices for Small Business Social Media Use


No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.

What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.
Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realize they are doing it.
To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work
Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.
Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.
Keep Privacy Settings Updated
This is important on two fronts.  First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.
On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated.  Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security
Establish Work Place Use of Social Media
Most of us have done it, checked our Facebook page during lunch or a break.  Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.
For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.
Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues
Once you’ve established an office policy for Social Media use, it will need to be enforced.  This means ongoing surveillance of online activities.  To accomplish this, invest in consulting, and antivirus protection via software and hardware.
Additionally, the company’s technical staff will need to be updated about current social-media security risks.

A Word on Hacking
All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage.  Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.
Additionally, use strong passwords with unique alpha-numeric combinations.  These days to create the best possible login security, you need to use upper and lower-case letters, numbers, and accepted punctuation as allowed.
Once you have one password, don’t use it for multiple logins.  If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.
A Little Prevention Can Go A Long Way
The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.
Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.
Monitoring the social media marketing landscape is vital to your success.
 If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Wednesday, 18 October 2017

5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.

Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.
Here’s 5 tips for instantly boosting your conversion rates.
Get Rid of the Jargon
You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:
  • State-of-the-art
  • High-quality
  • Powerful
  • Ultimate
These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”
Decide How Your Product is Different
You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.
Address the Most Common Objections
Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.
Keep it Short
Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

Make it Easy to Complete the Next Step
Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.
Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.
These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.
Along with these tips, you can gain even more internet marketing suggestions, and a way to generate more sales leads, by clicking here to learn about my done-for-you system.

Tuesday, 3 October 2017

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts


Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.

In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.
 Make Use of Trade Shows and ExposYou can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.
Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Volunteer for Local Projects or CausesMaking yourself visible in your community is an excellent way to put your business name out there and get noticed. When you share your knowledge base with others, while giving of your time in local charities and events, this certainly helps boost your visibility. It fosters their trust in you, boosts your credibility and gives you a business edge.

Utilize the PressThere are many local talk shows, whether on the radio or on television, who’ll welcome the opportunity to interview local entrepreneurs. Do your research to find ones which air at a time when audience reach would be greatest and also has good viewership or listenership. This is your opportunity to introduce a lot of people to your business, so represent yourself well and really sell your business and you’d be surprised how well leads are generated from this method.
You can also make use of the printed press. They are also usually very open to doing write ups on local entrepreneurs, providing background information and of course, your business information. This is an excellent opportunity to direct attention to your online business and create further traffic.
You may also choose to pay for advertising slots in local papers if you determine that reaching their target audience will also translate into reaching yours as well.
Leveraging NetworkingMaking connections with other business owners through associations or other groups gives you the distinct advantage of being able to make valuable business contacts. Having a direct link to these movers and shakers in the business world and being able to reference them, with their permission, in your business transactions, will give your credibility an added boost.
The Bottom LineYou need not invest all of your time and efforts solely into internet marketing. Some of the greatest impact that has been made by successful businesses is through person to person contact. When they see you as not just a virtual entity but as a real individual behind a business, it really helps to make an impression and every business needs to cater to the different types of customers out there.
You also don’t need to think of this method as a replacement for internet marketing. Rather see it as a beautiful opportunity to support and create synergy with what you’ve already been doing. Having a foot in two doors is much more prudent than limiting all your lead generation prospects to a single method or platform.

Monday, 2 October 2017

Why You Need To Get Into The Mind Of Your Audience


If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.
Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.
Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.
Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.
The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.
It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.
There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.
Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

Friday, 22 September 2017

Additional Ways to Utilize Your Keyword Research to Boost Sales


Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.

You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.

Keyword Research is a Type of Customer Research
When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.
Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.

Find Content to Curate and Share on Social Media
You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.
Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.

Improve Your Existing Content with New Keywords
Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed in months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.

Find Frequently Asked Questions That You Can Answer
When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.

Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.
Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.

Learn How People Search for Your Products or Services
As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.

For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.

By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.

Find Ideas for Future Products or Services
During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.
Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.

The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.
Maximize your marketing potential by making better use of your keyword research.
 If you’d like to receive more powerful marketing tips,
 and a way to generate conversion-ready internet marketing prospects each month, 
click here to learn about my done-for-you system.

Thursday, 21 September 2017

Creative Lead Generation


Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer.

 Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.
People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories
Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.
A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos
 Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.
Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.
For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend
 Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.
Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.
Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you
 Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.
Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway
 Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.
Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.
That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? 

Check out my done-for-you system today!

Tuesday, 19 September 2017

Increasing Sales Leads by Boosting Twitter User Engagement



Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.
Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.
If you want to boost engagement, then take a moment to review these simple tips.

Shorten Your URL Links
Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.
The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.

Use Images in Your Tweets
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.
You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.

Ask People to Retweet Your Tweets
Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.
Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.
This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.

Include Actionable Words in Your Tweet
Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:

  • Download

  • Free trial

  • Subscribe

  • Learn more

  • Read now

  • Gain access


 Engage Your Twitter Followers

You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.
If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.
You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.

Tweet Late at Night
The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.
If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.
In the end, using Twitter to increase your online exposure depends more on quality than quantity. 
The number of followers that you have is less important than how engaged your followers are.
Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.

Gain even more internet marketing tips and access to a system for generating conversion-ready prospects, by clicking here to learn about my done-for-you system.

Monday, 18 September 2017

How to Grow Your YouTube Following



The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.

Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.

With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.

Increase the Value of Your Videos
The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.
Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.
Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.

Remain Consistent with Your Release Schedule
YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.
If a viewer watches one of your videos without following, YouTube may recommend another your new videos as they’re released. This helps bring viewers back to your channel.
Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.

Ask People to Subscribe to Your Channel
Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.
YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.

Include a YouTube Widget on Your Website
You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.
If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.

Become a Featured YouTube Channel
You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.
By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.
You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.

Interact with People That Comment on Your Videos
You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.
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