How to Repurpose Your Content Without Getting Penalized

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.

Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:

• Update your content with new facts
• Compile content into a new format
• Convert a numbered list into multiple posts
• Use a combination of these tips

Update Your Content with New Facts

The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.

When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.

So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.

Compile Content into a New Format

Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.

Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.

When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.

Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.

The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.

Convert a Numbered List into Multiple Posts

The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.

Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.

Use a Combination of These Tips

You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.

The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.

Along with these suggestions, if you’d like to have access to more powerful marketing tips, as well as a solution for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

Using Images to Improve Your Content Marketing

Whether they are inserted into the header or placed within the main body of text, images are an illustration of you contents core idea. Including simple images that relate to as wide an audience as possible will help maximize the work your content can do.

Where Can I Find Photos? 

There are a number of places on the web you can find royalty free images that are free to download.  Even more where you can pay to download. The easiest way to find the latest resources is to do a search for “Royalty Free Images.”

No matter where you go for images, it’s vitally important to give proper attribution when required. A good rule of thumb for attribution is to credit the contributor of the image and include the website where you found it, ie: “Photo Courtesy of ABCD from FreePics.com.”

The same goes for a registered trademark or trademarked product. For example, if Nike Swoosh or an actual Nike product is seen in the photo, include a statement like, “Nike, the Nike logo, and Nike Products are trademarks of Nike Inc., registered in the U.S. and internationally.”

Image SEO

According to most experts in the SEO field, Keywords appear to be the end all be all of SEO.  Primary Keywords, secondary Keywords, Google “Keyword” and the list of sources of info will probably go on forever.  With Image SEO the first location to use your primary keyword will be the image filename.

The right filename will let a search engine know what the image is about.  This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg.  Instead, you want to rename it “ann-monique-womens-top-abstract-v.”  This gives the search engine spiders something to grab onto and take back to their part of the web.

Start a file name with a lowercase letter or a number and remove all spaces.  For multiple words, join them with a dash. 

Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this.   Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.  To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).

There are a few online image editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits.  Two are PicMonkey and Pixl.

When uploading your image, you will often be given an option to add “alt text” or “alt tags.” This is also another good place to use your keyword placement.

In most e-commerce catalog pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text.  JPEG images are most commonly used for this.  I’m adding this quick highlight in case a need arises for you to remove the background of a photo.

JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.

PNGs allow you to make the background transparent so it can be used over any color, texture or other text.  This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.

GIF images are a much lower quality than

JPEGs or PNGs. Best for small decorative images and icons it is doubtful you will have a reason to use them on a product page.   Most often they are used to float basic logos over pages or header graphics since they can be saved with transparent backgrounds, like PNGs.

Even if it takes extra time to find just the right image for a post, the increase in SEO and lead generation make it worth your time.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes

through as they become familiar with your products or services.
Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back
Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.
There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

 
• Awareness
 
• Interest
 
• Conversion
 
• Loyalty
 
• Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom
Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness
The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest
At this level, potential clients are starting to show an interest in your company and products and want to know more.
You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion
Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.
Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty
OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.
Now you need to implement your plans to keep them.
Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy
Advocacy happens when your clients turn into your biggest fans.
They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.
Now, as you start to recognize these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.
By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. 

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.

In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.

 Make Use of Trade Shows and ExposYou can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.

Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Volunteer for Local Projects or CausesMaking yourself visible in your community is an excellent way to put your business name out there and get noticed. When you share your knowledge base with others, while giving of your time in local charities and events, this certainly helps boost your visibility. It fosters their trust in you, boosts your credibility and gives you a business edge.

Utilize the PressThere are many local talk shows, whether on the radio or on television, who’ll welcome the opportunity to interview local entrepreneurs. Do your research to find ones which air at a time when audience reach would be greatest and also has good viewership or listenership. This is your opportunity to introduce a lot of people to your business, so represent yourself well and really sell your business and you’d be surprised how well leads are generated from this method.

You can also make use of the printed press. They are also usually very open to doing write ups on local entrepreneurs, providing background information and of course, your business information. This is an excellent opportunity to direct attention to your online business and create further traffic.

You may also choose to pay for advertising slots in local papers if you determine that reaching their target audience will also translate into reaching yours as well.

Leveraging NetworkingMaking connections with other business owners through associations or other groups gives you the distinct advantage of being able to make valuable business contacts. Having a direct link to these movers and shakers in the business world and being able to reference them, with their permission, in your business transactions, will give your credibility an added boost.

The Bottom LineYou need not invest all of your time and efforts solely into internet marketing. Some of the greatest impact that has been made by successful businesses is through person to person contact. When they see you as not just a virtual entity but as a real individual behind a business, it really helps to make an impression and every business needs to cater to the different types of customers out there.

You also don’t need to think of this method as a replacement for internet marketing. Rather see it as a beautiful opportunity to support and create synergy with what you’ve already been doing. Having a foot in two doors is much more prudent than limiting all your lead generation prospects to a single method or platform.

Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.

Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.

Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.

The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.

It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.

There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.

Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

Avoid The Spam Filter With These Tips and Tricks

Today's video focuses on the reasons email marketing campaigns fail by getting stuck in the spam folder. Not to worry though, specific and easy steps are given so that emails can reach your subscribers’ inbox and hopefully can get read instead of labelled as spam.

 Would You Like to Know More about Traffic and avoiding Traps that waste you time and Energy, then sign up below for my weekly news letter: 

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Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer.

 Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.
People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories
Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.
A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos
 Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.
Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.
For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend
 Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.
Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.
Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you
 Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.
Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway
 Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.
Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.
That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? 

Check out my done-for-you system today!

Easy Solutions to Help Boost Your Email Open Rates

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email.

This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a lot of emails and don’t have time to read everything that comes through their inbox.
You don’t need to rethink your entire email marketing strategy. With a little bit of tweaking, you can learn how to improve your email open rates.

Your Subject Line Needs to Be Short
Your subject line should contain no more than 8 words. If the subject line is too long, it’ll take too long to read, which will result in lower open rates.
Keeping the subject line short also forces you to strip away unnecessary words. You’re forced to create a clear, direct message with your subject line.

Leave the Recipient Wanting More
While you should be direct with your subject line, you also don’t want to give everything away. The email recipient should want to read more. Leave a little bit of mystery to the subject.
For example, you might state, “Your best online marketing tips are ready.”
With this subject line, the reader knows that the email will contain marketing tips or a link to tips. But, they don’t know much else. This is easy to do. Typically, you just need to cut your headline in half.
A full headline might’ve read, “Discover the best online marketing tips for increasing conversion rates.”
By removing the last half of the headline, and personalizing the beginning, you’re left with a short, effective subject line.

Use Alliteration in Your Subject Lines
Alliteration is the repeated occurrence of the same letter. It makes headlines, titles, and subject lines stand out. They’re more fun to read and more likely to result in an opened email.
Using the previous example, “More marketing tips to help you make money.”
The repetition of the same letter draws your eye to the subject line. When you’re scrolling through multiple emails in your inbox, this small difference can have a big impact on whether or not you open an email.

Use Second-Person Narrative
You should craft your subject lines using second-person narrative. The words that you’re reading right now are written in the second person. This is the use of “you” and “your” in your subject line and copy.
Second-person narrative is a little more personable than third-person, where there is no pronoun. Look at the following two examples:

• Your best online marketing tips are ready


• The best online marketing tips are ready

The second example doesn’t have the same impact as the first one. It doesn’t make any connection to the reader.
Basically, you need to include “you” somewhere in your subject line.

Always Test Multiple Subject Lines
You should always test two separate subject lines when you send out a round of emails. A/B split testing allows you to compare two variations of the same email. You can look at the results and easily see which subject line worked best.

Every time you check these results, make a note of the difference between the two subject lines. This will help you learn what works and what doesn’t.
Crafting effective subject lines requires practice. 
You won’t always get the results that you want. Remember to test multiple subject lines, keep them short, and speak to your reader.
In addition to these ideas, you can find even more online marketing tips, and a way to generate conversion-ready prospects each month, by clicking here to learn about my done-for-you system.

Increasing Sales Leads by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.

Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.
If you want to boost engagement, then take a moment to review these simple tips.

Shorten Your URL Links
Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.
The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.

Use Images in Your Tweets
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.
You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.

Ask People to Retweet Your Tweets
Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.
Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.
This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.

Include Actionable Words in Your Tweet
Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:

• Download


• Free trial


• Subscribe


• Learn more


• Read now


• Gain access

 Engage Your Twitter Followers
You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.
If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.
You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.

Tweet Late at Night
The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.
If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.
In the end, using Twitter to increase your online exposure depends more on quality than quantity. 
The number of followers that you have is less important than how engaged your followers are.
Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.

Gain even more internet marketing tips and access to a system for generating conversion-ready prospects, by clicking here to learn about my done-for-you system.

What is a Sales Promotion?

What is a Sales Promotion?
When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.
When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this.

Connect with Your Own Community
Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking
By now you’ve probably created your business website.  Now, you need to consider establishing your presence on Social Media.  Starting with each of the following will give you a strong foothold:

• Facebook Business Page
 
• Twitter Account
 
• LinkedIn profile

There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them.  This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.
As you cultivate this audience, you will build a following that will continue to reach more and more people over time.

Offer Incentives
Customers like to take advantage of a good deal.  Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it.  You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal.  You can even utilize your Social Media presence to promote your incentives without extra cost to you.

Empower Your Clients
Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients.  To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.

Stock Up on Business Cards
Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business.  You can network with other local businesses, asking if you can leave a stack of cards in their lobbies.  You can also pass them out to other business owners at networking events, social engagements, and class reunions.  They can also be passed from customer to customer the way word-of-mouth advertising is accomplished.  These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.

In the long run, the success of your business will depend on the quality of your services.  Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.

For more ideas on how to market your service business check out this post at the wix.com blog:
5 Ways to Market Your Service Business Like a Stellar Product

You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

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It doesn’t matter what you’re selling.

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5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website.

 If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.

Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.

Here’s 5 tips for instantly boosting your conversion rates.

Get Rid of the Jargon
You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:

• State-of-the-art


• High-quality


• Powerful


• Ultimate

These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”

Decide How Your Product is Different
You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.

Address the Most Common Objections
Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.

Keep it Short
Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

Make it Easy to Complete the Next Step
Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.
Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.

These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.

Along with these tips, you can gain even more internet marketing suggestions, and a way to generate more sales leads, by clicking here to learn about my done-for-you system.

Eyelasticity Age-Defying Eye Therapy: A Review

All the power in the world resides in the eyes. You can take that as you like, but there's no disputing that the eyes speak to those around you and convey an inescapable truth: your age.

How many calendars have you accumulated on your journey through this life? Chances are those years are showing in unflattering ways around your eyes. Let's hazard a guess there are expression lines. Perhaps you've got bagginess, and maybe you've got the dreaded dark circles. Does it look like you haven't slept in a while? That's age around the eyes, folks.

No question about it, the eyes betray age like nothing else. And that's one of many reasons why Eyelasticity Age-Defying Eye Therapy brings hope to millions of consumers who want to turn back the clock in this visible area.

Why Eyelasticity?

You've got choices in how you treat the evils of eye-aging. You can do over the counter topical creams from your local pharmacy, of course, but they're often little more than glorified moisturizers that don't permeate the skin in this delicate area and therefore don't stimulate the collagen and elastin required for smooth, supple skin.

You can also do Botox. But for many consumers, that's a can of worms they'd rather not open. After all, Botox is associated with plastic surgeons and synthetic injections. To many, Botox screams "I'm old and I'm resorting to a laboratory to make me feel young again." Plus Botox injections are intrusive. And they're not the cheapest.

And this brings us to Eyelasticity. With a strategic blend of patented peptides and proven botanicals, Eyelasticity does what drugstore eye creams do not. That is, it tightens the skin under the eyes, improves oxygen circulation and stimulates collagen and elastin for visibly reduced expression lines, dark circles and bagginess.

Look at it this way - Eyelasticity provides the technology to interact with the cellular matrix that most eye creams do not. And it reduces signs of aging with botanicals like beta glucan and green tea leaf extract, unlike Botox.
In other words, Eyelasticity Age-Defying Eye Therapy provides more strength than common eye creams, and is a gentler and more natural therapy than Botox.

What You'll Find in Eyelasticity

An ideal blend of patented peptides and natural ingredients, Eyelasticity Age-Defying Eye Therapy balances dermal technology with nature's finest healers.

Eyeseryl® - This tetrapeptide does magic for puffiness and dark circles. In a recent clinical study, Eyeseryl® reduced under-eye puffiness in 95% of study participants. No wonder it was proclaimed "Best New Technology" by Cosmetics & Toiletries magazine!

Syn®-ake - Have you heard products touting claims of "topical Botox"? Syn®-ake is one of those rare ingredients with the goods to back up that title, with its ability to block receptor sites in muscle tissue, thus preventing the contractions that lead to wrinkles and expression lines.

Regu®-age - Dark circles and puffiness don't stand a chance with Regu®-age. This combination of purified soy, rice and yeast proteins is clinically proven to reduce dark circles by 35%. And puffiness? Thirty-two per cent.

Beta Glucan - An anti-irritant that stimulates collagen, beta glucan is comprised of sugars from oats and barley and bacteria, fungi and lichens. In one study, beta glucan reduced wrinkles by 47%. And firmness and elasticity improved by 60%.

Green Tea Leaf Extract - You've heard that you can reduce eye bags with cold tea bags placed over the eyes, correct? That's because tea bags contain antioxidants called EGCC, which tighten skin and preserve collagen. The same principle in action with green tea leaf extract, for firm skin in an area where it's just 0.5 millimeters thick.

What Does This Mean?

Well, if you're looking to reduce crow's feet and laugh lines, dark circles and puffiness under the eyes, it means good news.
You don't have to do Botox. And you don't have to do the over the counter eye creams that don't reverse age around the eyes. Yes, you can have young eyes. You can have them with Eyelasticity Age-Defying Eye Therapy.

A Natural Way to Boost Collagen and Fight Signs of Aging

With all the anti-aging products on the market today, it can be challenging to find the right product for you.

 Well Kollagen Intensiv has been formulated to accelerate the skin's renewal process on the cellular level by stimulating the natural production of collagen that keeps your skin looking youthful, firm and radiant.

 Its luxurious formulation contains the highest grade of vitamins, peptides, anti-oxidants, fatty acids, trace minerals, essential oils, and enzymes that work in combination to nourish, repair, and rejuvenate the skin.

Some of these ingredients include:

Syn-Coll – has been proven to increase your skin's natural production of collagen. It also reduces the appearance of lines and wrinkles as well as firming and toning the skin. It moisturizes and helps reduce damage caused by the sun.
Shea Butter – has been used for centuries to protect skin from the damages caused by the elements. It is a natural ingredient which softens skin, and moisturizes as well. Shea butter reduces the appearance of wrinkles, scars and burns. It can be very effective in reducing the appearance of wrinkles, scars, and burns. It also is effective as a UV screen.
Cyclopentasiloxane – is an emollient that fills in the fine lines and wrinkles associated with aging, temporarily plumping the skin for a more youthful appearance. It also makes your skin silky smooth.
Glycerin (Plant Derived) –acts as humectants, attracting moisture to your skin, naturally softening and helping to prevent dryness.
Retinol and Retinyl Palmitate (Vitamin A Palmitate) – are antioxidants essential for good skin health, shown to neutralize free radicals while stimulating skin cell rejuvenation. Retinol has had lots of good press as the end all to younger skin and rightly so. It does wonders by increasing collagen production to smooth skin texture, increases firmness, improves elasticity, and diminishes the look of deep wrinkles, fine lines and age spots.
Magnesium Ascorbyl Phosphate (Stabilized Vitamin C) – is known for its collagen boosting properties. It is beneficial for those women with more sensitive skin, as it is gentler and effective in significantly lower concentrations than Vitamin C. It also reduces those unsightly age spots, and protects against UV and is a potent antioxidant.
Glycine Soja (Soybean) Oil – promotes epidermal healing as a natural source of lecitihin, sterolins, and vitamin E. It is easily absorbed into the skin and leaves your face feeling really smooth and fresh.
Cucumis Sativus (Cucumber) Fruit Extract – contains natural acids that act as a skin toner and whitener while moisturizing, soothing, and tightening the skin. Offers natural protection against the sun and includes anti-inflammatory properties.
Camellia Sinensis (Green Tea) Leaf Extract – is an extremely potent anti-inflammatory and anti-oxidant. It also appears to help stop the collagen-reducing enzyme (collagenese) that breaks down collagen which in turns helps to maintain your skin's firmness and elasticity. It also helps with your circulation, toning, and improves overall skin health.
Ascorbyl Palmitate (Vitamin C Palmitate) – is a type of vitamin C, which is necessary in your body's manufacturing of collagen. It is also an antioxidant which supports healthy skin.
Hyaluronic Acid – works with collagen to maintain your skin's layers and structure, nourishing and hydrating the collagen to keep it moist and elastic.
For more information, please visit the Kollagen Intensiv Homepage.

Wrinkle reduction without Botox!!!! Check this out..

What is Instant Wrinkle Reducer?

So you thought Botox only came in needles. You were right – but wrong at the same time. Because although Botox injections remain the raison d’etre of the anti-aging elite, and get rid of wrinkles fast, and with shocking efficiency, Instant Wrinkle Reducer is formulated with a peptide from those famous injections.
The peptide, called Argireline, gives Instant Wrinkle Reducer the same effect as Botox, albeit to a less (and less invasive) degree. That makes the product of interest to women and men who want to look young quickly.
Like Botox, the results are not permanent with Instant Wrinkle Reducer. And yet you get a similar result: use Instant Wrinkle Reducer to make wrinkles fade quickly – as in while you watch. Then enjoy the gift of looking younger for up to eight hours.

Introducing Instant Wrinkle Reducer

Instant Wrinkle Reduce is a topical cream from the Skinception line of skincare products. Like you’d expect with a product with that name on the label, it’s on the cutting edge of skin care science.
Admittedly, Instant Wrinkle Reducer is not the product you’d buy for ongoing wrinkle reduction; this is to look young now. You’re paying for fast results with Instant Wrinkle Reducer, and that’s precisely what you get, thanks to its combination of two ingredients that quickly get rid of wrinkles and help make facial skin look youthful and resilient.

Those ingredients are:

Argireline – A peptide fragment of SNAP-25, Argireline is a substrate of Botox and works in a similar manner, but has a short term effect.
Hyaluronic Acid – A substance that occurs naturally in human connective tissue, synovial fluid and the eye, hyaluronic acid binds to water in skin and keeps it hydrated. Hyaluronic acid tends to decrease with age, which contributes to aging with the passage of time.
These two ingredients pack an instant anti-aging wallop to facial skin; the Argireline prevents the facial muscles from contracting, and the hyaluronic acid binds to water in your skin. The latter helps to restore two skin proteins, collagen and elastin, which gives skin its thick and resilient qualities present in young people.

What to Expect

Expect what the name implies. Instant Wrinkle Reducer gets rid of wrinkles instantly, for up to eight hours, so you look radiant at work, out for the evening, or other times and places where you want and need to look your best.

Use Instant Wrinkle Reducer for:

A Quick Fix – The real reason you’re buying Instant Wrinkle Reducer. You won’t be disappointed – the product is formulated to fade wrinkles while you watch, and keep skin looking youthful for close to a full-work day (or long night out!).
Painless Wrinkle Reduction – One of the biggest selling points of Instant Wrinkle Reduction is the fact that it’s topical. No needles here – Instant Wrinkle Reducer does not hurt (and it absorbs quickly).
Awesome Results – You’re getting the same mechanism as Botox with Instant Wrinkle Reducer. That may not last for three months, but you should see a huge difference regardless.

90 Days to Get Your Money Back

Instant Wrinkle Reducer is a Skinception product. You know what that means. Aside from the reassurance of a quality label, it also gets you 90 days to try the product and return it for a complete refund minus shipping and handling if you’re not happy.
Very few clients are returning the product, but that certainly helps. You wouldn’t get that for the $800+ you’d plop down for a Botox injection, but you get it with Instant Wrinkle Reducer – and the immediate and dramatic results that go with it.
The gist of things with Instant Wrinkle Reducer is you’ll look younger, fast, and get your money back if you don’t. That’s reassurance, and a nice touch by a company that cares about its clients.