What Millennials Want From Brands?

Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things.

Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted to technology and can’t put down their smartphones. They believe that everyone deserves equal recognition, regardless of how much work they put in.

Not only are many of these statements wrong, such myths will make it difficult for companies to adapt to a new demographic. So, what do millennials want from brands? Here are a few things they look for:

Authenticity

Millennials want brands to be real and authentic. A study by Concentric Marketing found that 49% of millennials return that they know and trust. Many millennials see companies as nameless and faceless corporations. Social media is a great way for such companies to engage with millennials and show their authenticity.

Social influence

Millennials are very receptive to content on social media websites, particularly if that content is shared by trusted friends and family. The Concentric Marketing study found that 55% of millennials find out about products from friends, 40% of millennials buy from brands recommended by friends and family, and 85% of millennials tell friends about products they enjoy.

Social causes

 Millennials want to change the word for the better. In fact, 2014 Millennial Impact Report found that 87% of millennials gave donations to at least one nonprofit in 2013. Millennials support companies that give to charities and want their donations to be spent wisely and transparently. A great way to do this is to promise to give a certain fraction of your profits to various charities and causes. Use social media to advertise your company’s humanitarian efforts and millennials will notice.

Purpose

Millennials are much more likely to buy products if the brand’s values match their own. This requires more than just a good marketing campaign or a catchy slogan. It involves transparency for how the products are created and how companies operate. Branding must be consistent across all social media platforms to keep the message strong and consistent.

Engagement

Millennials want to engage with brands. They want to have dialogues rather than monologues. They want to listen and they want to be listened to.

Brands should engage with millennials. Find ways to allow them to participate and share their thoughts and opinions. Internet contests and open Q&A sessions are two great ways that companies can reach out to their audience. Brand who invite millennials to be a part of the experience will ultimately succeed at capturing their attention and winning their hearts.

Conclusion

Millennials represent the largest growing demographic and most brands must appeal to them one way or another. A 2016 study from Statista found that Americans aged 25-34 spent more time on the internet than any other age group. In fact, that group spent an overage of 2,891 minutes on the internet via PC every single month! Add this to the popularity of smartphone and tablet apps and you have an internet-addicted generation.

Your company’s internet presence can give them what they need: authenticity, social influence, social causes, purpose, and engagement. You can interact with your audience members, build a loyal fan base, ask for their feedback, and tailor your strategy accordingly.

Ask yourself how your company upholds these values on social media and study your marketing metrics to see how engaged millennials are with your company. You may find that your internet marketing needs to be updated to become more appealing to millennials.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system. This Currently includes a BONUS of a 7 day Trial for only $1

Increase Your Online Exposure Without Increasing Your Budget

When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.

All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.

I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget. 

Use Consistent Branding

If you want people to recognize your brand, you need to be consistent with your branding.

This means using the same logo on your website and social media profiles. Anywhere that your logo or business branding appears, you should use the exact same image.

You want to ensure that people realize that your website and your social media profiles are one and the same. They aren’t two separate individuals or businesses.

So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding that appears on your website.

Gain More Social Media Followers

Once your branding is in place, you should focus on gaining more social media followers. It doesn’t cost a dime to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.

This means that you’ll be posting at least 10 times per week. But, you don’t need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.

Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps you gain followers without having to pay for marketing.

Start Creating High-Quality Blog Posts

Sharing content on social media should help you gain followers. It’s difficult at first, but once you pass 100 followers, it’ll become easier. Then, start creating high-quality blog posts.

You’ll already have a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers that you’ve gained will share these posts, increasing your online exposure without requiring any additional spending. 

Write Guest Blog Posts for Other Sites

After you get the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites that get a lot of traffic. Getting a guest blog posted on one of these sites will increase your online presence and help you establish yourself as a voice of authority.

Share Your Opinion with Everyone

The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. What I mean by this is that you need to comment on blog posts, comment on social media posts, answer questions on Q&A websites, and become active on relevant forums.

Blog and forum commenting can help you earn backlinks, increasing your search engine rankings. Commenting on social media or answering questions on Q&A websites can help you get noticed. These steps build backlinks, increase recognition, and could help you gain more followers.

You can increase your online exposure without spending additional money. It all starts with consistent branding. Then, focus on social media. Once you gain followers, start generating quality content and sharing it.

Use these tips to start increasing your online exposure. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

5 Ways to Establish Yourself as an Authority in Your Field

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader in your field.

If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services from your website.

So, if you want to maximize your sales potential, you should establish yourself as an authority in your field. But, this will require work. Here are 5 ways to get started.

Create High-Quality Informative Content 

The best way to become considered an authority in your field is to actually be an authority in your field. You’re going need to release high-quality content on a regular basis. This means you need to know what you’re talking about.

You should know as much as possible about your industry and the products or services that you’re trying to market. If you should constantly be learning and researching the latest news and breakthroughs in your field.

Take your knowledge and start creating informative content. You can adopt a simple system for generating high-quality content and making the best use of the content that you create.

First, you should write detailed blog posts. You can use excerpts of these posts for your social media posts. Once you have enough articles on a similar topic, you can compile them into an eBook for promotional material. You can also film video versions of your blog posts to release on YouTube.

This allows you to stretch the use of your content. Instead of simply writing a blog post, you’re using the same research for multiple forms of content.

Use Your Own Name as Your Brand

In order to be thought of as a trusted authority in your industry, people need to know who you are. This means using your own name as your brand. You can have a name for your internet marketing business, but you should focus your marketing on your individual brand.

When you write blog posts, guest posts, release videos, write eBooks, and distribute other content, you should use your own name, instead of your business name.

Start Writing Guest Blog Posts

Once you get good at writing blog posts for your own site, you should start writing guest posts. When people start recognizing your name across multiple websites, they’ll start seeing you as someone that knows their field.

When you visit popular news sites and blogs related to your industry, you should find out if they accept guest posts. This information will typically be found near the footer, the end of blog posts, or in the about or contact section.

Take Part in Interviews or Podcasts

Any time that you have the opportunity to share your opinion on a topic, you should volunteer. This includes interviews and podcasts. Both are great opportunities for getting your name out there and reaching a larger audience.

These two options may take a while to achieve. Before you can establish a name for yourself, you may not get very many invitations to be interviewed.

Become Active in Online Communities and Forums

A final method for becoming a trusted authority in your field is to become active in online communities and forums. In these forums, people regularly post questions and need help. If you monitor these forums and are quick to respond, you’ll become known for providing solid advice.

Combining these steps will help you become an authority in your industry. It will take hard work and commitment. But, the reward is great. You’ll be able to reach greater success if people turn to you for answers.

Use these suggestions to become a leader in your field. Once you implement these steps, check out a complete system for generating conversion-ready internet marketing leads. Click here to learn more about my done-for-you system.

Leverage Social Media By Knowing The Best Times To Post For Your Business

This video shows the  concept of social media post scheduling. This refers to the best times to post in different social media platforms. The viewer learns each platform’s best specific posting times to maximize engagement with its users.

Want to know more?

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Attract More Business With These Easy Social Media Marketing Tips

This video cites several tips regarding the use of social media for anyone’s business. It also mentions Facebook, Twitter, Pinterest and Instagram as the most important sites to consider when marketing products online. Use one or all tips as part of your existing marketing strategy to share content and reach your target market.