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How to Best Promote Your Sales Promotions

What is a Sales Promotion?
When done correctly, sales promotions can transform a business.    Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because, each entices a different part of the buyer’s nature.
Advertising is emotional in nature.  It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic.
To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate.

Promoting Your Promotion
This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways.
The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on.
When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.

 
• Highlight the promotion on your website home page.
 
• Create a web page specifically about the promotion.
 
• Post the info on your Social Media Pages and Blogs.
 
• Where permitted, include it in guest posts on other pages and blogs.
 
• Sent email notifications sent out to your approved email contacts.

These steps will go a long way in getting the information out there.

The second way many businesses aren’t successful with their promotions is that they, get the word out but, put out the wrong information.

Your first instinct will probably be to make your message about your offer, and that is a good place to start.  But, your message should also be about your customer.  More specifically, how they will benefit from the offer you’ve taken so much time to plan and execute.

Let’s say an accounting firm decides to run a discount promotion on all services they provide, for a specific period of time.  To promote this, they start sending emails and posting on Facebook that for a limited time, clients can come in and receive a discount for any service they need.  Most people will see the post or email, make a quick mental note about it, and then move on with their day.

The communication aspect was successful, but the desired conversion wasn’t.  What you need to do next is persuade your client that this will make his or her life easier.

Persuasion begins with building a link into your customer’s head. Start by thinking about your service promotion from your customer’s viewpoint.  Then make a list of the things that may be on your customer’s mind.  Some examples could be, whether or not their job is currently stable, whether they should buy a new car or even, where they are planning their next vacation.

No matter what they have in their heads, there is a good chance they are not thinking about seeing an accountant.  It’s your job to put the idea in their head and then, attach it to the things they are thinking about:
“Want to fly during your next vacation instead of drive?  Let us help you find your maximum deductions and use your larger tax refund to start a vacation fund!”
Next, go on to explain the benefits of having a professional go over their taxes instead of doing them at home.

Last, include an effective call to action: “Call now for your appointment!”

Now that you know how to promote your promotion, take a look at this article on ThriveHive.com for examples of what kind of promotions you can consider offering.

What is a Sales Promotion?

What is a Sales Promotion?
When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.
When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this.

Connect with Your Own Community
Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking
By now you’ve probably created your business website.  Now, you need to consider establishing your presence on Social Media.  Starting with each of the following will give you a strong foothold:

• Facebook Business Page
 
• Twitter Account
 
• LinkedIn profile

There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them.  This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.
As you cultivate this audience, you will build a following that will continue to reach more and more people over time.

Offer Incentives
Customers like to take advantage of a good deal.  Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it.  You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal.  You can even utilize your Social Media presence to promote your incentives without extra cost to you.

Empower Your Clients
Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients.  To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.

Stock Up on Business Cards
Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business.  You can network with other local businesses, asking if you can leave a stack of cards in their lobbies.  You can also pass them out to other business owners at networking events, social engagements, and class reunions.  They can also be passed from customer to customer the way word-of-mouth advertising is accomplished.  These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.

In the long run, the success of your business will depend on the quality of your services.  Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.

For more ideas on how to market your service business check out this post at the wix.com blog:
5 Ways to Market Your Service Business Like a Stellar Product

You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

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Shares Don’t Equal Successful Content

Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing.

 Actually, this isn’t the case.

While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a whole slew of other factors that influence the power of your content on social media.

Ideally, your content gains both shares and links. That makes your content valuable and boosts your authority on search engines and social networks. This is called amplification.

A good amplification strategy makes the difference between a good digital marketer and a great digital marketer. This article will help you develop the tools to create a great amplification strategy to take your content to the next level.

                              

                            
Why have an amplification strategy
 Having a good amplification strategy means that your content will be seen by a large number of people who will perform the action you want them to. Social platform shares don’t mean anything unless people are performing the type of engagement with your content that you want.
Now it takes more than just publishing your content to get people to react to it and act on it. You have to have an amplification strategy to take it to the next level. A good amplification strategy will get your content to the right people at the right time who will perform the right action with it.

A social sharing doesn’t equal amplification strategy
 If you want to build an amplification strategy, you need to go beyond social shares. Social platforms are powerful discovery tools but their amplification strategy benefits are minimal. There are too many amplification limitations to social sharing to make it a proper amplification strategy.
This is because, more often than not, shared links aren’t clicked, shared content is frequently not read by the sharer, social shares have a short shelf life, and sharing goes down after a few days. This makes social sharing minimally beneficial when it comes to amplification. Sure, it can work sometimes, but it often doesn’t work.

Lots of shares doesn’t mean lots of likes
 People share and like content for different reasons. For example, people share content when they find something entertaining, when they want to foster a personal relationship, when they want to show that they support a cause, when they want to share helpful content, and when they want to show that they are part of the tribe.
People like content when they view it as an authority, they support the content, the content is unlikely to change, and/or the content serves as a helpful guide. Something is shared and liked when the content is valuable and helpful. That’s the area you want your content to live.

Getting shares and likes 
There are a few ways that you can get your content to get shares and likes:

• Answer a common question that people have regarding your area of expertise


• State strong and/or controversial opinions


• Post original research and data you have collected yourself


• Develop a real amplification strategy

That last point is where you, as a digital marketer, need to focus. You need to develop an amplification strategy and here is how you do it.

Developing an amplification strategy
 A good amplification strategy uses five main tactics: manual promotion, target mailings, influencer advocacy, link building and SEO, and paid promotion. Each of these tactics helps you build a real amplification strategy.
Each business uses these differently, so it is best to get together with your web and marketing team and come up with a way to make all those tactics work for you.
If you are looking for a way to build and amplification strategy for your business, take a look at my Done For You system HERE today.

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4 Ways to Offer Proof in Your Online Marketing Claims

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.

Customer Testimonials

The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.

There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:

• Social media comments
• Ask for customer feedback
• Offer free evaluations

The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.

Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.

Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.

Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.

Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.

Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.

You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.

Online Reviews and Ratings

The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.

Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.

Showcase Badges or Certifications

Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.

This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.

Link to Stats and Figures

The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.

For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.

Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.

Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

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5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website.

 If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.

Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.

Here’s 5 tips for instantly boosting your conversion rates.

Get Rid of the Jargon
You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:

• State-of-the-art


• High-quality


• Powerful


• Ultimate

These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”

Decide How Your Product is Different
You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.

Address the Most Common Objections
Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.

Keep it Short
Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

Make it Easy to Complete the Next Step
Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.
Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.

These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.

Along with these tips, you can gain even more internet marketing suggestions, and a way to generate more sales leads, by clicking here to learn about my done-for-you system.

Calling Men and women typically 35+ who want to look younger with the convenience of an all-natural capsule that reduces ceramides lost with age.

 

Review of Phyto350

Stars: Five Stars

Great skin starts on the inside. A lot of folks lose track of that in their endless quest to look young and vibrant but it's true. Ceramides are the lipids (fats) that occur naturally in skin. They make up almost 40% of skin's structure and you lose them with age. Cue the wrinkles, fine lines, and older skin that add years to the face you present to the world.
Phyto350 is a top-rated phytoceramides supplement. Never heard of phytoceramides? They're plant-derived ceramides that allow clients to put this missing structure back in their skin. They've been hugely popular since Dr. Oz declared them a quick way to "fake a facelift". That's when everyone in the health community jumped on board with their own phytoceramides.
Yet Phyto350 leads the pack.

The Product: Phyto350 by Skinception

A Skinception product, Phyto350 lets you fill in wrinkles and fine lines from the inside, with tiny molecules that stimulate better skin at the cellular level. These molecules absorb into the bloodstream, from where they permeate into all layers of skin. A different approach than many people take? You bet - but it's a highly effective one.
Phyto350 has a few more aces in its hand. It's formulated with skin-nurturing vitamins A, C, D and E, which any dermatologist will tell you are poetry for your skin. This is good news for you, the consumer, because you'll get better results with Phyto350.
Define 'better' results as at least a decade younger. The clients I've spoken with are ecstatic with Phyto350. They look amazing and feel like it too. And if you're in the market for the same, you need to check out Phyto350.  

Phyto350 is awesome. The reports coming in are that it's fast and very effective.

  Among its many good points:

• Fill in wrinkles
• Works from the inside
• Advanced (plant-derived) skin-friendly formula
• A 60 day money-back guarantee
• The Skinception name

It's painless too - you're not actually doing a facelift. You're just rejuvenating your skin from the inside out with an all-natural formula that replenishes a structure that constitutes up to 40% of your skin.
Most folks lose ceramides with age. But Phyto350 clients get them back, and look great for their effort.

Bad Points:

Not too many with Phyto350, however, bear in mind you can't buy it in stores. That's a little inconvenient:

• Not available in stores
• Can be difficult to get

When I say 'can be difficult' I'm referring to reports that the company did not make a large shipment when they first launched the product. Hopefully they'll get their act together and make it easier to order Phyto350, because they're on a winner here.

The Company

You get quality when you buy Skinception. That includes the expertise of a manufacturer who makes an exclusive line of skin care products and a 90 day money-back guarantee.
Phyto350 is no exception. In fact, it may turn out to be one of the company's best products. True, it's not a topical cream, but that's good for clients who understand that basis premiss. Great skin really does begin on the inside. Now with Phyto350, Skinception has an excellent product to make use of this principle.
Of course, leave it to Skinception to put its mark on any product, and they've done that with Phyto350. Unlike many so-called phytoceramide supplements, you get an advanced formula of skin-friendly vitamins. Phyto350 is clearly a Skinception product, and that's a great benefit to you, the consumer who wants to look awesome.

Conclusion:

Skip just about every phytoceramides product on the market. Phyto350 by Skinception is the best of them, with a powerful formula and results. The product delivers visible results starting in less than a month. At three months you'll look awesome, and at six? You'll look stunning. Phyto350 truly is the best phytoceramides supplement on the market, and appears to really live up to that lofty title of how to "fake a facelift" without actually getting one.

Clear Pores is not just another "facial cleanser" available at the local pharmacy! 

Instead, it is the most complete acne fighting system available anywhere! 

Through a combination of cleansers and creams, Clear Pores combats both facial and body acne.

Then through a daily herbal supplement Clear Pores has been clinically formulated to also combat acne from the inside out!


The Clear Pores Range

Includes:                                                 

• Deep Facial Wash
• Facial Protection Cream
• Herbal Supplement
• Deep Body Wash
• Body Protection Cream

Why Does ClearPores Beat Out Other Acne Creams on the Market?

Everywhere you go and everywhere you look there is an overwhelming amount of information and products that offer huge, too-good-to-be-true claims on how they can rid your life of acne and blemishes forever. When you walk down the drug store isle you can't even count the number of bottles and jars of creams and pills that offer you clear skin for almost no money.
But usually if something is cheap, then it generally doesn't work. How many over the counter remedies have you tried that have just ended up in your bathroom cupboard, doing nothing more than taking up space and certainly not helping to clear up your skin? If you had the chance to recoup all that money and put it toward a skin cleansing system that really worked, wouldn't your rush out to do that?
Well unfortunately the majority of drug store brand acne products don't come with a money back guarantee. And haven't you often wondered why not? Well the answer is certainly clear — those products don't work and those companies are banking on your desperation to rid yourself of acne that they will sell any concoction whether it works or not just to capitalize on your situation. That certainly isn't very ethical and so not only are you left with a dent in your wallet you are also left with skin that is still riddled with blemishes.
Well luckily for you, the folks who have spent years researching and formulating the Clear Pores Skin Cleansing System really do not only know what they are doing, but put their money where their mouth is and fully guarantee their product.
The Clear Pores Skin Cleansing System is a unique approach that not only works to clear up your acne and blemishes but also works to eliminate them forever. Just imagine how your life will be once you no longer are embarrassed by the condition of your skin. Yes it is time to stop relying on drugstore products that don't deliver what they promise and put your faith and effort into a company that stands behind their products and their claims to clearer and healthier looking skin that is acne free.
The Clear Pores Skin Cleansing System is a three part, natural product that works from the inside and the outside to combat acne and blemishes. The facial cleansing product helps to remove dirt and irritants from the skin's surface and deep within the pores. The herbal supplement works from the inside to support your body's comprehensive systems to help reduce irritations and swelling of the skin and to ensure that the acne and blemishes do not reappear. The third component of the Clear Pores Skin Cleansing System is the protection cream which not only helps to keep pores clean but acts as a moisturizer as well, giving you that healthy glow that you so want to see.
So really there is no need to suffer from the adverse affects of acne any longer. You too can feel and see the benefits of the Clear Pores Skin Cleansing System almost immediately. There is no reason to wait to have your confidence return and your outlook on life improve. Order your Clear Pores Skin Cleansing System today and look forward to a healthier, happier tomorrow.
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Expanding Your Marketing with Pinterest

Why Pinterest?

 Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.

 Is Pinterest Part of Your Marketing Strategy?

 Up to this point, you may not have thought about Pinterest as a viable marketing outlet, however, every business has a story to tell.  Visual marketing will help you tell your story.

Since its launch in 2010, Pinterest has grown to over 70 million users and 25 Billion pins.  500,000 of their users are business accounts. Pinterest’s audience is active and already very engaged. Taking advantage of this would be a good way to expand your marketing and drive more traffic and sales to your business.

Here we’ll look at how some national brands have utilized this particular type of social media to increase their product’s appeal to more buyers.

Don’t Just Show Your Products, Show the Lifestyle They Can Create

Currently, the most popular pins on the site are fashion, food, and home decor.

  Enter Lowe’s, a brand that has worked to customize its activity to appeal to Pinterest’s audience.  Lowe’s Pinterest subjects include everything from inspiration for a new room design to gift ideas that link neatly to their online store.

The result is a digital arena of ideas and 3.5 million followers.

 Bring Pinterest to You

 Since there are still people who like the process of actually going to a store, finding an outfit, and trying it on, Nordstrom has advanced its marketing process to include Pinterest as an in-store promotional tool. The store highlights its most popular pins by showcasing on site in their store locations.

And, Nordstrom isn’t the only company integrating this new type of marketing approach. Target and others are also transitioning their in-store promotions.

Highlighting the most-pinned items in your store will encourage people to buy. Whether you sell exclusively online with eCommerce or have a brick-and-mortar location, you can highlight your most pinned products to draw more attention to them.

 Humanize Your Business

 Try forgoing the glossy marketing you may have been using up to now.  Straightforward, down-to-earth images can be just as engaging.  Just look at Ben and Jerry’s marketing to see how well it can work.

Ben & Jerry’s Pinterest boards include the History of the Company, and The People Behind the Pints.  By telling their story through pictures, they’ve provided fans with an invitation to look at their brand’s wider mission.

Your staff, stores, customers, and hometown are all worth celebrating.  Showing the human side of your brand builds a more personal relationship with your customers.

 Work to Inspire Your Audience

 Most people would probably think GE would be the last company they would see on a Pinterest board.  It would be hard to show the visual side of a manufacturing brand, so GE when another direction and chose to share the inspiration that drives them to innovate.  They found a way to draw-in their followers by making the most of their stunning pictures.

Their boards highlight specific ways their products can be used, with titles like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks, and Under the Microscope.  GE has created an exciting, original profile that appeals just as much to style-conscious follows as it does to techies.

If you don’t think you have a Pinterest-friendly brand, try to think outside the box. Attract your followers through the images that inspire you and your brand’s innovation.

Pinterest is a great visual social platform that is increasingly becoming a powerful source of customers online for store owners.

Visual storytelling is the most popular way to reach your fans right now.  Even if you don’t feel like you have the allure that most Pinterest users like remember, it is all about cultivating a body of images that can be used to inspire your followers.

For more ideas on how to make Pinterest the next stage of your marketing campaign, check out ArticulateMarketing.com.

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Startup advice from Star Trek…

It’s not about the “4-hour workweeks.” It IS about this…

SCOTTY: She’s all yours, sir. All systems automated and ready. A chimpanzee and two trainees could run her!

CAPTAIN KIRK: Thank you , Mr. Scott. I’ll try not to take that personally.

– Star Trek

Have you read Tim Ferriss seminal work, The 4-Hour Workweek, yet?

I highly recommend it.

However…

Many people get this book all wrong. They think it’s all about working only 4-hours a week. That that could never work for them.

But it’s not about that, at all!

Although the book’s “title” is true to what the author accomplished at one point in his life, the book is really about systems, automation, and time freedom.

It’s about being able to live and do what you LOVE in life. Not being tied down to a j-o-b or any ONE LOCATION…

Being time rich, with plenty of income to live like you want, over being time poor, with money, but no life at all. (Think of most CEOs)

It all boils down to the Star Trek quote we started off today’s note with.

It’s all about having systems and automation set up so your business practically runs itself.

Even if you could run it for 2-4 hours a DAY, from anywhere in the world; your home, while traveling, at coffee shops…

…That could be pretty great, right?

===> That’s the type of business this allows you

It was built around the 4-Hour Workweek diameters.

May take you a bit more time to get things rolling, but it’ll be 100% worth it!

Just get through the 21-steps as quickly as possible.

And also, check out the 4-Hour Workweek book, if you’d like. (Or, revisit it.) It’s changed lives.

==> https://goo.gl/edAke4

Best,

Kevin Turnbull

PS Remember, change always happens in the present. In your corner. 

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