Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes

through as they become familiar with your products or services.
Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back
Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.
There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

 
• Awareness
 
• Interest
 
• Conversion
 
• Loyalty
 
• Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom
Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness
The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest
At this level, potential clients are starting to show an interest in your company and products and want to know more.
You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion
Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.
Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty
OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.
Now you need to implement your plans to keep them.
Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy
Advocacy happens when your clients turn into your biggest fans.
They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.
Now, as you start to recognize these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.
By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. 

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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Avoid The Spam Filter With These Tips and Tricks

Today's video focuses on the reasons email marketing campaigns fail by getting stuck in the spam folder. Not to worry though, specific and easy steps are given so that emails can reach your subscribers’ inbox and hopefully can get read instead of labelled as spam.

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Additional Ways to Utilize Your Keyword Research to Boost Sales

Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.

You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.

Keyword Research is a Type of Customer Research
When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.
Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.

Find Content to Curate and Share on Social Media
You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.
Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.

Improve Your Existing Content with New Keywords
Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed in months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.

Find Frequently Asked Questions That You Can Answer
When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.

Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.
Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.

Learn How People Search for Your Products or Services
As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.

For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.

By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.

Find Ideas for Future Products or Services
During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.
Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.

The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.
Maximize your marketing potential by making better use of your keyword research.
 If you’d like to receive more powerful marketing tips,
 and a way to generate conversion-ready internet marketing prospects each month, 
click here to learn about my done-for-you system.

Easy Solutions to Help Boost Your Email Open Rates

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email.

This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a lot of emails and don’t have time to read everything that comes through their inbox.
You don’t need to rethink your entire email marketing strategy. With a little bit of tweaking, you can learn how to improve your email open rates.

Your Subject Line Needs to Be Short
Your subject line should contain no more than 8 words. If the subject line is too long, it’ll take too long to read, which will result in lower open rates.
Keeping the subject line short also forces you to strip away unnecessary words. You’re forced to create a clear, direct message with your subject line.

Leave the Recipient Wanting More
While you should be direct with your subject line, you also don’t want to give everything away. The email recipient should want to read more. Leave a little bit of mystery to the subject.
For example, you might state, “Your best online marketing tips are ready.”
With this subject line, the reader knows that the email will contain marketing tips or a link to tips. But, they don’t know much else. This is easy to do. Typically, you just need to cut your headline in half.
A full headline might’ve read, “Discover the best online marketing tips for increasing conversion rates.”
By removing the last half of the headline, and personalizing the beginning, you’re left with a short, effective subject line.

Use Alliteration in Your Subject Lines
Alliteration is the repeated occurrence of the same letter. It makes headlines, titles, and subject lines stand out. They’re more fun to read and more likely to result in an opened email.
Using the previous example, “More marketing tips to help you make money.”
The repetition of the same letter draws your eye to the subject line. When you’re scrolling through multiple emails in your inbox, this small difference can have a big impact on whether or not you open an email.

Use Second-Person Narrative
You should craft your subject lines using second-person narrative. The words that you’re reading right now are written in the second person. This is the use of “you” and “your” in your subject line and copy.
Second-person narrative is a little more personable than third-person, where there is no pronoun. Look at the following two examples:

• Your best online marketing tips are ready


• The best online marketing tips are ready

The second example doesn’t have the same impact as the first one. It doesn’t make any connection to the reader.
Basically, you need to include “you” somewhere in your subject line.

Always Test Multiple Subject Lines
You should always test two separate subject lines when you send out a round of emails. A/B split testing allows you to compare two variations of the same email. You can look at the results and easily see which subject line worked best.

Every time you check these results, make a note of the difference between the two subject lines. This will help you learn what works and what doesn’t.
Crafting effective subject lines requires practice. 
You won’t always get the results that you want. Remember to test multiple subject lines, keep them short, and speak to your reader.
In addition to these ideas, you can find even more online marketing tips, and a way to generate conversion-ready prospects each month, by clicking here to learn about my done-for-you system.

How Better Website Management Can Lead To More Revenues For Your Business

This video provides you with ways to analyze your website traffic to enable more revenues.

 High traffic doesn’t necessarily mean high income if the visitors do not convert into leads, or even sales. 

This video points out the ways to gauge the effectiveness of a website’s lead generation tools, as well as how page design can enhance conversion.

For further information please contact: kevinturnbull@ekmarketinguk.com