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Boost Your Sales with Highly Effective Social Media Posting Strategies

The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services.

If you’re struggling to make good use of your social media marketing, then you need to rethink your current strategy.

Set Goals and Objectives for Your Social Media Campaign

The first step is setting goals and objectives for your social media campaign. You need to decide what you want to get out of your marketing campaign. Set clearly defined goals, such as increasing your sales by a certain percentage or gaining more traffic to your landing page.

After setting your goals, don’t forget to implement a way of tracking these goals. Analytics software will help you keep track. Pay attention to your referral traffic that comes from your social media accounts.

Create a Schedule for Your Social Media Posts

Consider the frequency of your social media posts. Whether you have an employee that handles social media posting or if you handle it yourself, set a schedule for these posts.

If you look at the major players in your industry, you’ll see that they post daily, sometimes even several times per day. At the very least, you should post once per day, Monday through Friday.

In addition to posting daily, you should post around the same time each day. Find out which times your target audience is most likely to check their social media accounts.

Some people check their accounts throughout the day. But, the best times are between 1 and 4 in the afternoon in the time zone that you’re targeting. This peaks at 3PM on Wednesdays.

It can be hard to come up with a new post each day. Plan your posts in advance. If you post once per day, Monday through Friday, then come up with 5 posts on Monday that you can use throughout the week. This makes it easy to stick to your schedule.

You Need to Create a Balance Between Sales Pitches and Helpful Content

If you only post about your products and services, no one is going to want to follow your social media profiles. They’ll either ignore these posts or unfollow you. That’s why you need a balance between sales pitches and helpful content.

The majority of your posts should contain helpful information that you believe your followers will enjoy. This could include tips and suggestions related to your industry or in some way connected to your products or services.

Limit your sales pitches to about 20 percent of your posts. This means that out of every 10 posts, only 2 should be focused on directly promoting a product or service. The rest should be geared towards informative content, such as blog posts, tutorials, and videos.

Look at What Other People Are Doing on Social Media

Finding out what your competition is doing is always a smart idea. Visit the social media accounts of your main competitors and leaders in your field. Look at the type of content that they post, how often they post, and the interactions that they have with their followers.

You should check these accounts regularly. Every couple of weeks, see what your competition is doing. This could help you stay on track and remain focused on your primary goals.

If you want to boost sales through social media marketing, you need to develop an effective plan. Put these tips together in order to improve your social media posting strategy.

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What Millennials Want From Brands?

Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things.

Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted to technology and can’t put down their smartphones. They believe that everyone deserves equal recognition, regardless of how much work they put in.

Not only are many of these statements wrong, such myths will make it difficult for companies to adapt to a new demographic. So, what do millennials want from brands? Here are a few things they look for:

Authenticity

Millennials want brands to be real and authentic. A study by Concentric Marketing found that 49% of millennials return that they know and trust. Many millennials see companies as nameless and faceless corporations. Social media is a great way for such companies to engage with millennials and show their authenticity.

Social influence

Millennials are very receptive to content on social media websites, particularly if that content is shared by trusted friends and family. The Concentric Marketing study found that 55% of millennials find out about products from friends, 40% of millennials buy from brands recommended by friends and family, and 85% of millennials tell friends about products they enjoy.

Social causes

 Millennials want to change the word for the better. In fact, 2014 Millennial Impact Report found that 87% of millennials gave donations to at least one nonprofit in 2013. Millennials support companies that give to charities and want their donations to be spent wisely and transparently. A great way to do this is to promise to give a certain fraction of your profits to various charities and causes. Use social media to advertise your company’s humanitarian efforts and millennials will notice.

Purpose

Millennials are much more likely to buy products if the brand’s values match their own. This requires more than just a good marketing campaign or a catchy slogan. It involves transparency for how the products are created and how companies operate. Branding must be consistent across all social media platforms to keep the message strong and consistent.

Engagement

Millennials want to engage with brands. They want to have dialogues rather than monologues. They want to listen and they want to be listened to.

Brands should engage with millennials. Find ways to allow them to participate and share their thoughts and opinions. Internet contests and open Q&A sessions are two great ways that companies can reach out to their audience. Brand who invite millennials to be a part of the experience will ultimately succeed at capturing their attention and winning their hearts.

Conclusion

Millennials represent the largest growing demographic and most brands must appeal to them one way or another. A 2016 study from Statista found that Americans aged 25-34 spent more time on the internet than any other age group. In fact, that group spent an overage of 2,891 minutes on the internet via PC every single month! Add this to the popularity of smartphone and tablet apps and you have an internet-addicted generation.

Your company’s internet presence can give them what they need: authenticity, social influence, social causes, purpose, and engagement. You can interact with your audience members, build a loyal fan base, ask for their feedback, and tailor your strategy accordingly.

Ask yourself how your company upholds these values on social media and study your marketing metrics to see how engaged millennials are with your company. You may find that your internet marketing needs to be updated to become more appealing to millennials.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system. This Currently includes a BONUS of a 7 day Trial for only $1

Why People Share: The Psychology Behind Social Media

Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.

We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?

As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media:

Entertainment

Perhaps this is the most obvious answer, but it was also the least common reason out of the five. Everyone loves a good dog video or a funny prank that they can laugh at and share with their friends. After all, what is the internet for if not entertainment?

Less than half of shares are motivated by entertainment or passion. Nevertheless, it does explain the tendency for funny YouTube videos to go viral as people want all their friends to see it.

Supporting a cause

It’s almost impossible to go onto social media and not see someone talking about a cause they are passionate about. The study found that 84% of respondents use social media to share their support for a social cause. Whether it’s fighting against immigration bans or police brutality, social media remains a powerful tool for expression.

A perfect example of this would be the Ice Bucket Challenge. Politicians, celebrities, athletes, and hundreds of others all participated in this viral challenge which helped raise over $130 million for various ALS organizations.

Self-Fulfillment

Related to the above point, many people share on social media to feel good about themselves. A simple click of a button can let all your Facebook friends know how they can best provide relief to hurricanes or donate to their local homeless shelter.

Sure, some might call it slacktivism, but it’s hard to overlook just how excellent social media is for raising awareness of important causes. It’s an easy way for people to make themselves feel better while fighting for a good and noble cause.

Expressing Yourself

The study found that 68% of respondents love sharing things that they feel helps them express who they are. Whether someone is showing the world their love of dogs or how excited they are for the latest blockbuster summer hit, there’s something that just feels good about expressing yourself. No places are as good at showing someone’s uniqueness as social media.

It only takes a few clicks to let the world know who you are and what you like. Many people don’t have the chance to divulge such details about themselves in the regular world, so social media provides a wonderful vehicle where they can truly be themselves without fear of judgment or restriction.

Friendship

This last point takes us to the social aspect of social media. More and more people are making new friends and connections online. It doesn’t matter if you’re finding your next hot date on Tinder or connecting with a potential new business partner on LinkedIn—social media and the internet has made meeting new people much easier than ever.

According to the study, 78% of respondents share on social media to keep in touch with old friends. It makes sense when you consider that the vast majority of Facebook friend lists are people that most users never keep in touch with. Sharing content allows them to reconnect with those who they haven’t talked to in a while and rekindle old friendships.

Conclusion

It’s impossible to deny the massive influence that social media has in our current day and age. The influence of companies like Facebook, Twitter, and Instagram also allows brands to capitalize on new opportunities as they can reach people who are just casually scrolling through pages from the comfort of their phone.

Take a look at your content and ask how it plays in to one of these five psychological factors. You never know what sort of marketing strategies might arise after a little bit of introspection. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system.

What To Tweet And What Not To Tweet To Make That Connection

This video teaches you about specific steps to take to ensure an increasing Twitter customer base. 

Twitter continues to be a great marketing channel for connecting with potential and existing clients. Some tips and tricks are also given to get consistent positive results for the viewer’s marketing efforts.

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9 Awesome Tools to Help Your Twitter Game

With over 328 million monthly active users, it’s hard not to acknowledge the power and popularity of one of the world’s most prominent social media platforms. 

The micro blogging trend has taken the internet by storm and it’s easy for anyone to follow their favorite brands and celebrities from the ease of their phone. You too can take advantage of this platform by utilizing these handy tools to boost your marketing efforts.

Hashtagify

Twitter is all about hashtags and there’s nothing better at finding the right hashtag than Hashtagify. If you want to know which hashtags work best for your industry, Hashtagify is the tool for you. With over 40 million hashtags in its repository, Hashtagify will be your best friend to get noticed during hashtag searches.

Tweriod

The clever combination of “Twitter” and “period” should tell you all you need to know about this app. You can spy on your followers and see when they are most active on Twitter, therefore giving you a better idea of when to post during peak times. Combine this with a scheduling app and watch your retweets climb higher.

Buffer

Speaking of scheduling apps, Buffer gives you the ability to schedule tweets and posts at certain times. This is especially useful when trying to target your audience during peak times or when experimenting with different time zones and the like. You can pre-write all your tweets and have them scheduled to be sent out in a few hours or even a few weeks.

Twilert

Another clever combination of words, this app alerts you when your keywords are messaged on Twitter. For example, you might opt in to receive emails whenever someone mentions your brand name on Twitter, allowing you to swiftly respond to them. Managing your social media presence and watching what people are saying about your brand is incredibly important to maintain a positive image of your company.

Bit.ly

Bit.ly is great because it does two things. The first is that it shortens your links which is very useful for fitting in everything you need to say in a 140-character limit. The second thing Bit.ly does is track the number of clicks so you can see how many people actually interacted with your link.

TweetChat 

One of the most annoying aspects of Twitter is that you can’t interact with someone directly unless you send them a direct message or input their handle in a private tweet. Luckily, TweetChat changes all that. This handy app allows you to have private conversations without all that other annoying hassle.

BuzzSumo

This tool used by everyone from BuzzFeed, Rolling Stone, National Geographic, IBM, Expedia, and more. It’s most useful feature is that it allows you to see what sort of content related to a certain topic is most popular so that you can gain insight as to how people are talking about that topic. It also helps you track what your competitors are doing on social media so you can compare statistics against them.

Triberr

Twitter is a great place to find like-minded people. Triberr does exactly that; you can find “tribes” of people with the same interests or in the same industry as you.

HootSuite

If you are in charge of managing multiple social media accounts, HootSuite is the tool for you. This handy program allows you to simultaneously look at and manage several different accounts at the same time even if those accounts are on the same platform. Its clean interface makes it easy to use and allows you to compare posts side-by-side.

These are just a few of many useful Twitter tools that can help gain you followers and boost brand engagement. Simply find out which ones work best for you, make an account, and have fun.

All of these apps are easy to use, so feel free to experiment and test out different techniques to find out which marketing strategy works best for you.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you service.

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Remember no one is coming to save you, is ultimately up to you to take the full responsibility and put on your capes.

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5 Ways to Establish Yourself as an Authority in Your Field

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader in your field.

If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services from your website.

So, if you want to maximize your sales potential, you should establish yourself as an authority in your field. But, this will require work. Here are 5 ways to get started.

Create High-Quality Informative Content 

The best way to become considered an authority in your field is to actually be an authority in your field. You’re going need to release high-quality content on a regular basis. This means you need to know what you’re talking about.

You should know as much as possible about your industry and the products or services that you’re trying to market. If you should constantly be learning and researching the latest news and breakthroughs in your field.

Take your knowledge and start creating informative content. You can adopt a simple system for generating high-quality content and making the best use of the content that you create.

First, you should write detailed blog posts. You can use excerpts of these posts for your social media posts. Once you have enough articles on a similar topic, you can compile them into an eBook for promotional material. You can also film video versions of your blog posts to release on YouTube.

This allows you to stretch the use of your content. Instead of simply writing a blog post, you’re using the same research for multiple forms of content.

Use Your Own Name as Your Brand

In order to be thought of as a trusted authority in your industry, people need to know who you are. This means using your own name as your brand. You can have a name for your internet marketing business, but you should focus your marketing on your individual brand.

When you write blog posts, guest posts, release videos, write eBooks, and distribute other content, you should use your own name, instead of your business name.

Start Writing Guest Blog Posts

Once you get good at writing blog posts for your own site, you should start writing guest posts. When people start recognizing your name across multiple websites, they’ll start seeing you as someone that knows their field.

When you visit popular news sites and blogs related to your industry, you should find out if they accept guest posts. This information will typically be found near the footer, the end of blog posts, or in the about or contact section.

Take Part in Interviews or Podcasts

Any time that you have the opportunity to share your opinion on a topic, you should volunteer. This includes interviews and podcasts. Both are great opportunities for getting your name out there and reaching a larger audience.

These two options may take a while to achieve. Before you can establish a name for yourself, you may not get very many invitations to be interviewed.

Become Active in Online Communities and Forums

A final method for becoming a trusted authority in your field is to become active in online communities and forums. In these forums, people regularly post questions and need help. If you monitor these forums and are quick to respond, you’ll become known for providing solid advice.

Combining these steps will help you become an authority in your industry. It will take hard work and commitment. But, the reward is great. You’ll be able to reach greater success if people turn to you for answers.

Use these suggestions to become a leader in your field. Once you implement these steps, check out a complete system for generating conversion-ready internet marketing leads. Click here to learn more about my done-for-you system.

Leverage Social Media By Knowing The Best Times To Post For Your Business

This video shows the  concept of social media post scheduling. This refers to the best times to post in different social media platforms. The viewer learns each platform’s best specific posting times to maximize engagement with its users.

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Connecting with Mobile Customers

When your online marketing business has a mobile-optimized website, you can interact with the fastest-growing segment of consumers in the marketplace today: People using mobile devices.

If you owned a brick and mortar business, would you stand at your business’s front door and tell 1 out of 8 customers that they can’t come inside?

Or, if they do come in, they are going to have to wait longer than other customers, not be able to see everything you have to offer, and that they may not be able to pay for anything even if they want to buy it?

If yours is among the 81% of businesses that don’t have a mobile optimized website that could be exactly what you are doing.

The Expectations of Today’s Consumers 

The lightning fast speed of today’s Internet is at least partially responsible for consumers today having microscopically short attention spans. In fact, 74% told the website Gomez they will abandon a website if it takes longer than 5 seconds to load on their mobile device.

And 38% of consumers told Google that if an online transaction on their mobile device takes longer than 30 seconds they will walk away from the deal altogether.

Mobility and the Customer Service Experience

Those who do walk away aren’t likely to return: 35% of consumers told Gomez the probably wouldn’t give a website more than one more chance if they have a bad experience trying to access it.

And 52% said a bad mobile experience makes them “much less likely” to engage with that business again, according to Google.

Letting Your Competitors Win

Who’s the winner if your customers can’t easily access your business using their mobile devices? Your competitors.

Among customers who were turned away from a website unfriendly to mobile devices, 61% said they would likely visit a competing site, according to marketing analyst Karim Temsamani.

Do you want more than 6 out of 10 or your customers going to your competitors simply because they offer something you don’t?

Getting Started with a Mobile Website

Going mobile is your best option if you want to position your business to be competitive in 21st Century online marketing. Mobile devices are only going to get faster, cheaper and more popular, so the percentage of your current and future customers using smart phones, tablets and other search for products and services in only going keep growing.

By launching your mobile optimized website now, you can get the jump on your competitors, many of whom are slow to respond to the mobile sea change the online marketplace is currently experiencing.

Positioning Your Business for the Future

In a Web.com survey of 500 small business owners, only 26% of them said they invested any money at all in optimizing their website for mobile devices. And a survey of restaurant owners conducted by Restaurant Sciences revealed that 95% of independent restaurants do not even have mobile-friendly sites.

That’s good news for you if you create a mobile site for your Internet marketing business today because it means you can capture the loyalty of those disappointed consumers who are abandoning the mobile-unfriendly web pages of your competitors.

And your decision to take your website mobile won’t take long to pay off. According to Web.com, 84% of all businesses that invested in mobile websites showed an increase in traffic to their web pages almost immediately.

Monitoring the latest trends in online marketing is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Attract More Business With These Easy Social Media Marketing Tips

This video cites several tips regarding the use of social media for anyone’s business. It also mentions Facebook, Twitter, Pinterest and Instagram as the most important sites to consider when marketing products online. Use one or all tips as part of your existing marketing strategy to share content and reach your target market.