How To Properly Use Facebook Live To Gain More Clients

In this video you will find out how maximize the reach of Facebook live, and how it can be used for business. There are 9 tips to follow, which are easy to follow and also not very time-consuming. Among them are making sure of the right timing, having good visual quality, as well as audio quality.

Want to know more about Using Social Media in your Business Marketing, Check out this Programme, by Australia's Leading Social Media expert: 

Starting up your Home Business

Thinking about starting up from Home, just started or you are already a small business owner, and wanting to build and develop?

It doesn't matter which group you are in, you all face similar issues to a more of lesser degree.

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How to Promote Your Products with Demonstration Videos

Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising.

Another option is to create demonstration videos. These videos are intended to showcase the main features of your product or service. They can be used for anything that you’re selling. This includes everything from computer software to healthcare products.

If you’re looking for ways to build a larger customer base and promote your products, then learn how to create your own demonstration videos.

Choose a Method for Recording Video

The very first thing you must do before creating a demonstration video is to decide on a method for recording video. Your demonstration video needs to show your product or service being used.

For a physical product or service, you’ll want to film your video. You can use an HD video camera, which is available at fairly affordable prices. For computer software or a mobile app, you can use screen capture software to record video of your software in use.

Your audio will be recorded separately. This lets you focus on the features of your product or service, without trying to get your dialog correct in every take.

Outline the Main Features of Your Product or Service

Next, create an outline of the main features of your product or service. What do you want to showcase in your video? After creating your list, rank the importance of these features. Later on, you may need to cut one of these features from your video.

Create a Rough Draft of Your Script

After creating your list of features, create a rough draft of your script. Start by introducing yourself or your business. Explain what viewers are about to see. Then, highlight the key points of each feature that you’re going to showcase.

Film Your Initial Video Footage

Using your script as a general outline, film your initial video footage. Either use screen capture software or a real camera to record your product being used. You don’t need one continuous shot. Focus on one or two video clips per feature.

After recording your video, compile it using video editing software. Computers often have at least one free video editing program. But, you can find plenty of other options online.

Record Your Audio for the Demo

You’ll also need audio. After compiling your video, let it play in the background while you record your audio. You can divide your lines into separate sections, as you did with your video footage.

Add your audio clips to your video footage. This will take some practice. You may have to spend some time adjusting the placement of the audio and your video clips until it all comes together. Don’t worry if it’s not perfect.

Tweak and Edit Your Video Until You’re Satisfied

After recording your video, compiling it into one video, and adding your audio, start tweaking your video. Take as much time as you want to edit the video. Sometimes, it’s hard to picture how it’ll all come together until you begin editing in your video editing software.

Get started with your first demo video. Highlight the main features of your product. If you need a few examples, simply perform a search online for “product demonstration video”. Once your video is completed, you can post your video to YouTube, share it on social media, and use it in your marketing materials.

In addition to demo videos, there are many solutions for building a large customer base. Learn more about my conversion-ready internet marketing prospects. Click here to discover my done-for-you system.

5 Often Overlooked Backlink Building Strategies You Need to Start Using

In this video, the viewer will learn about the importance of backlinks in search engine rankings. The 5 essential steps to building backlinks are: reaching out to review sites, finding websites that mention your site, looking for guest posting opportunities, start using an RSS feed, and focus on creating high-quality content. Watch the video as to how these steps should be done.

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Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes

through as they become familiar with your products or services.
Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back
Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.
There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

 
• Awareness
 
• Interest
 
• Conversion
 
• Loyalty
 
• Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom
Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness
The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest
At this level, potential clients are starting to show an interest in your company and products and want to know more.
You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion
Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.
Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty
OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.
Now you need to implement your plans to keep them.
Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy
Advocacy happens when your clients turn into your biggest fans.
They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.
Now, as you start to recognize these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.
By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. 

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Using Snapchat For Ad Targeting

In this video, You will learn about Snapchat, and how it can help a business with targeted advertising. Specific tips and steps are given to ensure an effective use of the platform. After all, Snapchat is a new concept that appeals to millennials, so it’s a novel way of doing ad targeting or targeted advertising.

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