Boost Your Sales with Highly Effective Social Media Posting Strategies

The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services.

If you’re struggling to make good use of your social media marketing, then you need to rethink your current strategy.

Set Goals and Objectives for Your Social Media Campaign

The first step is setting goals and objectives for your social media campaign. You need to decide what you want to get out of your marketing campaign. Set clearly defined goals, such as increasing your sales by a certain percentage or gaining more traffic to your landing page.

After setting your goals, don’t forget to implement a way of tracking these goals. Analytics software will help you keep track. Pay attention to your referral traffic that comes from your social media accounts.

Create a Schedule for Your Social Media Posts

Consider the frequency of your social media posts. Whether you have an employee that handles social media posting or if you handle it yourself, set a schedule for these posts.

If you look at the major players in your industry, you’ll see that they post daily, sometimes even several times per day. At the very least, you should post once per day, Monday through Friday.

In addition to posting daily, you should post around the same time each day. Find out which times your target audience is most likely to check their social media accounts.

Some people check their accounts throughout the day. But, the best times are between 1 and 4 in the afternoon in the time zone that you’re targeting. This peaks at 3PM on Wednesdays.

It can be hard to come up with a new post each day. Plan your posts in advance. If you post once per day, Monday through Friday, then come up with 5 posts on Monday that you can use throughout the week. This makes it easy to stick to your schedule.

You Need to Create a Balance Between Sales Pitches and Helpful Content

If you only post about your products and services, no one is going to want to follow your social media profiles. They’ll either ignore these posts or unfollow you. That’s why you need a balance between sales pitches and helpful content.

The majority of your posts should contain helpful information that you believe your followers will enjoy. This could include tips and suggestions related to your industry or in some way connected to your products or services.

Limit your sales pitches to about 20 percent of your posts. This means that out of every 10 posts, only 2 should be focused on directly promoting a product or service. The rest should be geared towards informative content, such as blog posts, tutorials, and videos.

Look at What Other People Are Doing on Social Media

Finding out what your competition is doing is always a smart idea. Visit the social media accounts of your main competitors and leaders in your field. Look at the type of content that they post, how often they post, and the interactions that they have with their followers.

You should check these accounts regularly. Every couple of weeks, see what your competition is doing. This could help you stay on track and remain focused on your primary goals.

If you want to boost sales through social media marketing, you need to develop an effective plan. Put these tips together in order to improve your social media posting strategy.

Along with social media posting strategies, if you’d like additional marketing tips, along with a solution for generating conversion-ready internet marketing prospects, click here to learn about my done-for-you system. Including a Bonus Special Offer of 7 Days Trial for only $1.

Why People Share: The Psychology Behind Social Media

Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.

We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?

As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media:

Entertainment

Perhaps this is the most obvious answer, but it was also the least common reason out of the five. Everyone loves a good dog video or a funny prank that they can laugh at and share with their friends. After all, what is the internet for if not entertainment?

Less than half of shares are motivated by entertainment or passion. Nevertheless, it does explain the tendency for funny YouTube videos to go viral as people want all their friends to see it.

Supporting a cause

It’s almost impossible to go onto social media and not see someone talking about a cause they are passionate about. The study found that 84% of respondents use social media to share their support for a social cause. Whether it’s fighting against immigration bans or police brutality, social media remains a powerful tool for expression.

A perfect example of this would be the Ice Bucket Challenge. Politicians, celebrities, athletes, and hundreds of others all participated in this viral challenge which helped raise over $130 million for various ALS organizations.

Self-Fulfillment

Related to the above point, many people share on social media to feel good about themselves. A simple click of a button can let all your Facebook friends know how they can best provide relief to hurricanes or donate to their local homeless shelter.

Sure, some might call it slacktivism, but it’s hard to overlook just how excellent social media is for raising awareness of important causes. It’s an easy way for people to make themselves feel better while fighting for a good and noble cause.

Expressing Yourself

The study found that 68% of respondents love sharing things that they feel helps them express who they are. Whether someone is showing the world their love of dogs or how excited they are for the latest blockbuster summer hit, there’s something that just feels good about expressing yourself. No places are as good at showing someone’s uniqueness as social media.

It only takes a few clicks to let the world know who you are and what you like. Many people don’t have the chance to divulge such details about themselves in the regular world, so social media provides a wonderful vehicle where they can truly be themselves without fear of judgment or restriction.

Friendship

This last point takes us to the social aspect of social media. More and more people are making new friends and connections online. It doesn’t matter if you’re finding your next hot date on Tinder or connecting with a potential new business partner on LinkedIn—social media and the internet has made meeting new people much easier than ever.

According to the study, 78% of respondents share on social media to keep in touch with old friends. It makes sense when you consider that the vast majority of Facebook friend lists are people that most users never keep in touch with. Sharing content allows them to reconnect with those who they haven’t talked to in a while and rekindle old friendships.

Conclusion

It’s impossible to deny the massive influence that social media has in our current day and age. The influence of companies like Facebook, Twitter, and Instagram also allows brands to capitalize on new opportunities as they can reach people who are just casually scrolling through pages from the comfort of their phone.

Take a look at your content and ask how it plays in to one of these five psychological factors. You never know what sort of marketing strategies might arise after a little bit of introspection. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system.

What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people.

 However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

What It Is

 People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see. It allows brands to establish a marketing system centred around the individual consumer and utilize plenty of data to track that person’s behaviour and spending habits. People-based marketing strategies revolve around the consumer and all marketing efforts are aligned to fit their needs.

One company that utilizes people-based marketing very well is Spotify. Users stream music for several hours a day, often depending on their mood. Listening habits change when the user is relaxing, driving, or exercising and Spotify tracks all this data.

Spotify’s algorithms help create customized and personalized experiences for its users. It will recommend new releases that the listener might enjoy, create personalized playlists based on listening habits, and even remind users of music that they haven’t listened to in a while. These features make users feel like Spotify is tuned into their specific wants and needs.

The best way to utilize a people-based marketing strategy is by paying attention to the three main elements:

Identification

 This is the first and most important part of people-based marketing. Without any identification, everyone you’re trying to target might as well be a nameless and faceless person.

Cookies used to be the main method of tracking internet users, but this method is slowly becoming outdated. More people are using multiple devices, especially smartphones, to connect to the internet and much of this information cannot be tracked using cookies.

One of the main ways to identify people is with deterministic targeting which targets users based on accounts and email addresses. For example, Amazon can track what someone doing whether they’re using a desktop browser, mobile app, Kindle, or Alexa since it requires them to use the same account for all platforms.

Another strategy is called probabilistic targeting which uses data analysis to link devices based on things like location and IP addresses. For example, if a computer and a smartphone are both connected to the same home Wi-Fi address, it’s a possibility that both devices are owned by the same person.

Data

You want to find out the most you can about your consumer by collecting data. You can use identifiers such as email addresses to dig up all sorts of information about their habits. This includes, but isn’t limited to, what devices they use, what they like and share on social media, who they follow on social media, what they’ve purchased, what product reviews they’re read or written, which products they’ve looked at, and how often they spend.

Automation

 Lastly, automation is what will make your life easier. You probably have received several automated marketing emails in your life, many of which were tailored to your personal needs. Common automated emails you might’ve received are:

• Telling you events or products you might be interested in based on your history
• Telling you that your shopping cart isn’t empty
• Telling you when an item is restocked
• Asking you if the product arrived on time
• Asking you if the product was in satisfactory condition
• Asking you how much you liked the product
• Asking you to leave a review

Conclusion

 People-based marketing is the future of marketing. You should strive to aim for individuals rather than masses for a more effective marketing strategy.

One easy way to do this is to use an identity resolution service like LiveRamp IdentityLink which helps identify consumers and track their habits. You should also utilize digital marketing platforms to keep a database of consumers and track their unique habits.

It’s not a stretch to say that people-based marketing can completely transform how your company reaches out to consumers and makes sales. If you’d like more access to invaluable marketing strategies, check out my done-for-you system.

9 Awesome Tools to Help Your Twitter Game

With over 328 million monthly active users, it’s hard not to acknowledge the power and popularity of one of the world’s most prominent social media platforms. 

The micro blogging trend has taken the internet by storm and it’s easy for anyone to follow their favorite brands and celebrities from the ease of their phone. You too can take advantage of this platform by utilizing these handy tools to boost your marketing efforts.

Hashtagify

Twitter is all about hashtags and there’s nothing better at finding the right hashtag than Hashtagify. If you want to know which hashtags work best for your industry, Hashtagify is the tool for you. With over 40 million hashtags in its repository, Hashtagify will be your best friend to get noticed during hashtag searches.

Tweriod

The clever combination of “Twitter” and “period” should tell you all you need to know about this app. You can spy on your followers and see when they are most active on Twitter, therefore giving you a better idea of when to post during peak times. Combine this with a scheduling app and watch your retweets climb higher.

Buffer

Speaking of scheduling apps, Buffer gives you the ability to schedule tweets and posts at certain times. This is especially useful when trying to target your audience during peak times or when experimenting with different time zones and the like. You can pre-write all your tweets and have them scheduled to be sent out in a few hours or even a few weeks.

Twilert

Another clever combination of words, this app alerts you when your keywords are messaged on Twitter. For example, you might opt in to receive emails whenever someone mentions your brand name on Twitter, allowing you to swiftly respond to them. Managing your social media presence and watching what people are saying about your brand is incredibly important to maintain a positive image of your company.

Bit.ly

Bit.ly is great because it does two things. The first is that it shortens your links which is very useful for fitting in everything you need to say in a 140-character limit. The second thing Bit.ly does is track the number of clicks so you can see how many people actually interacted with your link.

TweetChat 

One of the most annoying aspects of Twitter is that you can’t interact with someone directly unless you send them a direct message or input their handle in a private tweet. Luckily, TweetChat changes all that. This handy app allows you to have private conversations without all that other annoying hassle.

BuzzSumo

This tool used by everyone from BuzzFeed, Rolling Stone, National Geographic, IBM, Expedia, and more. It’s most useful feature is that it allows you to see what sort of content related to a certain topic is most popular so that you can gain insight as to how people are talking about that topic. It also helps you track what your competitors are doing on social media so you can compare statistics against them.

Triberr

Twitter is a great place to find like-minded people. Triberr does exactly that; you can find “tribes” of people with the same interests or in the same industry as you.

HootSuite

If you are in charge of managing multiple social media accounts, HootSuite is the tool for you. This handy program allows you to simultaneously look at and manage several different accounts at the same time even if those accounts are on the same platform. Its clean interface makes it easy to use and allows you to compare posts side-by-side.

These are just a few of many useful Twitter tools that can help gain you followers and boost brand engagement. Simply find out which ones work best for you, make an account, and have fun.

All of these apps are easy to use, so feel free to experiment and test out different techniques to find out which marketing strategy works best for you.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you service.

How To Properly Use Facebook Live To Gain More Clients

In this video you will find out how maximize the reach of Facebook live, and how it can be used for business. There are 9 tips to follow, which are easy to follow and also not very time-consuming. Among them are making sure of the right timing, having good visual quality, as well as audio quality.

Want to know more about Using Social Media in your Business Marketing, Check out this Programme, by Australia's Leading Social Media expert: 

भारत में इंटरनेट का उपयोग - सांख्यिकी और तथ्य

भारत के एक प्रेमी के रूप में, यह मेरा सपना है कि मेरे जीवन के कुछ बिंदुओं पर कुछ दिनों से ज्यादा खर्च करना मेरे आखिर में मेरी माता का जन्मस्थान था। संस्कृति मुझे पसंद करती है और जिन लोगों को मैंने पूरा किया है वे बहुत अनुकूल हैं हाल के वर्षों में संस्कृति में सबसे बड़ी बदलावों में से एक सोशल मीडिया और इंटरनेट से संबंधित गतिविधियों का आगमन रहा है, हालांकि भारत के कुछ हिस्सों के पीछे थोड़ा सा जल्दी से पकड़ा गया है और अब इंटरनेट उपयोगकर्ताओं के संदर्भ में यह चीन से सिर्फ दूसरा है।

460 मिलियन से अधिक इंटरनेट उपयोगकर्ताओं के साथ, भारत दूसरा सबसे बड़ा ऑनलाइन बाजार है, जो चीन के पीछे होता है। 2021 तक, भारत में लगभग 635.8 मिलियन इंटरनेट उपयोगकर्ता होंगे भारत में इंटरनेट उपयोगकर्ताओं के विशाल आधार के बावजूद, भारतीय जनसंख्या में से केवल 26 प्रतिशत भारतीयों ने 2015 में इंटरनेट तक पहुंच हासिल की। ​​यह पिछले साल की तुलना में काफी महत्वपूर्ण है, क्योंकि भारत में इंटरनेट प्रवेश दर 2011 में करीब 10 प्रतिशत था। इसके अलावा, पुरुषों ने इंटरनेट पर इंटरनेट का उपयोग 71% के साथ महिलाओं के 29% तक किया।

भारतीय अक्सर मोबाइल इंटरनेट की ओर जाते हैं, क्योंकि भारत में अधिकांश डिजिटल आबादी 2016 में मोबाइल इंटरनेट उपयोगकर्ता थी। भारत में 323 मिलियन लोगों ने 2016 में अपने मोबाइल फोन के माध्यम से इंटरनेट का उपयोग किया, जो देश की आबादी के 24.3 प्रतिशत के बराबर है। दोनों आंकड़े आने वाले वर्षों में वृद्धि की भविष्यवाणी कर रहे हैं, 2021 में क्रमशः 524.5 मिलियन और 37.4 प्रतिशत के अनुमान के साथ। भारत में मोबाइल इंटरनेट उपयोग लोगों के रहने वाले क्षेत्रों के अनुसार भिन्न होता है। 2016 तक, भारत का अनुमान था कि शहरी समुदायों में रहने वाले 262 मिलियन मोबाइल इंटरनेट उपयोगकर्ताओं और ग्रामीण क्षेत्रों में 109 मिलियन जीवित लोग रहते थे।

भारत के अन्य वैश्विक इंटरनेट उपयोगकर्ताओं की विशेषताओं के साथ एक पहलू यह है कि सोशल मीडिया के लिए उसका जुनून है। 2021 में, यह अनुमान लगाया गया है कि भारत में लगभग 358.2 मिलियन सोशल नेटवर्क यूजर्स होंगे, जो कि 2016 से एक महत्वपूर्ण वृद्धि है, जब यह आंकड़ा लगभग 216.5 मिलियन था। इसका मतलब है कि भारतीय आबादी का हिस्सा जो सामाजिक नेटवर्क का उपयोग करता है, 2016 में 16.3 प्रतिशत से बढ़कर 25 प्रतिशत पर पहुंचने की संभावना है। फेसबुक देश में सबसे लोकप्रिय सोशल नेटवर्किंग साइट है। 2016 में भारत में करीब 1 करोड़ 50 लाख फेसबुक उपयोगकर्ता थे, जो कि भारत को दुनिया में सबसे बड़ा फेसबुक उपयोगकर्ता आधार वाला देश बना। अन्य लोकप्रिय नेटवर्क में व्हाट्सएप, Google+ और स्काइप शामिल हैं।

2016 में 43.8 प्रतिशत डिजिटल खरीदार की पहुंच के अनुमान के साथ, ऑनलाइन शॉपिंग भी भारतीय इंटरनेट उपयोगकर्ताओं की एक लोकप्रिय ऑनलाइन गतिविधि है। भारत में खुदरा ई-कॉमर्स की बिक्री उस साल करीब 16 बिलियन अमरीकी डालर की थी और 2021 में यह 45 अरब अमरीकी डॉलर के पार होने का अनुमान है। मोबाइल शॉपिंग ने देश में भी जगह अर्जित की है। सामानों या सेवाओं की खरीद के लिए अपने मोबाइल का उपयोग करते हुए 49% भारतीय उपभोक्ताओं ने कहा। यह शेयर वैश्विक औसत से ऊपर है - जो 2016 तक 38 प्रतिशत था - और दुनिया का दूसरा सबसे बड़ा आंकड़ा चीन के पीछे है।
जिन लोगों ने ऑनलाइन कमाई की है, वे भी भारी वृद्धि दिखाते हैं जैसे दुकानदार अपने सिस्टम को बढ़ावा देने के लिए उद्यमी को ऑनलाइन चलते हैं, जो कि 15-25 साल के युवाओं ने वास्तव में सोशल मीडिया पहलू को विश्व भर में दिखाया है, और यह पीढ़ी भविष्य में जारी ऑनलाइन विकास को चलाने के लिए
क्या आप भारतीय ऑनलाइन कमाई समुदाय का हिस्सा बनना चाहते हैं? ज्यादातर 'निशुल्क' योजनाओं की उम्मीद है कि आप भुगतान करने के लिए आगे लाइन के नीचे, मेरी स्कीम आपको स्तर शुरू करने का विकल्प देती है, आप उस स्तर को खरीदते हैं जो आप कर सकते हैं, मूल शिक्षा पैकेज अभी भी वहां है ताकि आप कर सकें और कमा सकें आप उच्च स्तर का भुगतान करते हैं, तो आपको और अधिक हो जाएगा-आप के लिए भागों।
एक असली $ 25 प्रविष्टि का सबसे निम्न स्तर है, जो सबसे कम कीमत वाली बिक्री भी है, इसलिए एक बिक्री और आपका पैसा वापस आ गया है, भुगतान तत्काल है क्योंकि आपको एक पेपैल खाता सेट करना आवश्यक है। आपको महीने के एक निश्चित दिन तक इंतजार नहीं करना पड़ता है।

 यह भी स्केल योग्य है, आप जितना चाहें उतना समय लगाया जाता है, आपको प्रत्येक साइन अप के लिए $ 25 और $ 100 के बीच मिलता है, इसलिए आप प्रति दिन कितने ईमेल भेजते हैं (स्पैम नहीं करते हैं) सीधे आपको कितने साइन अप प्राप्त होते हैं इसलिए आपको कितना भुगतान मिलता है
आपके लिए तय समय - मेरा साइन-अप पृष्ठ और वीडियो अंग्रेजी में है, मैं एक का अनुवाद कर रहा हूं लेकिन यह अभी तक तैयार नहीं है। तो, अब भरें और मेरे साथ जुड़ने के लिए साइन अप करें: http://bit.ly/kevsteam
अगर आपको नहीं लगता कि ईमेल भेजना आपके लिए है और अधिक चाहते हैं तो मेरे पास अन्य योजनाएं हैं, जिनमें से नवीनतम यहां पाया जा सकता है: लैपटॉप लाइफस्टाइल, इसे देखें, मेरे अच्छे दोस्त और मैन्टॉर कैरोलीन, विस्तार से आपको बात करेंगे।

Leverage Social Media By Knowing The Best Times To Post For Your Business

This video shows the  concept of social media post scheduling. This refers to the best times to post in different social media platforms. The viewer learns each platform’s best specific posting times to maximize engagement with its users.

Want to know more?

 I have an eBook for you that will give you even more information about posting, and developing an online business, of which Social Media will be an Vital part of your traffic sources.

This is not the normal give away pamphlet but a quality publication from Farmer's Son turned $Millionaire.

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Connecting with Mobile Customers

When your online marketing business has a mobile-optimized website, you can interact with the fastest-growing segment of consumers in the marketplace today: People using mobile devices.

If you owned a brick and mortar business, would you stand at your business’s front door and tell 1 out of 8 customers that they can’t come inside?

Or, if they do come in, they are going to have to wait longer than other customers, not be able to see everything you have to offer, and that they may not be able to pay for anything even if they want to buy it?

If yours is among the 81% of businesses that don’t have a mobile optimized website that could be exactly what you are doing.

The Expectations of Today’s Consumers 

The lightning fast speed of today’s Internet is at least partially responsible for consumers today having microscopically short attention spans. In fact, 74% told the website Gomez they will abandon a website if it takes longer than 5 seconds to load on their mobile device.

And 38% of consumers told Google that if an online transaction on their mobile device takes longer than 30 seconds they will walk away from the deal altogether.

Mobility and the Customer Service Experience

Those who do walk away aren’t likely to return: 35% of consumers told Gomez the probably wouldn’t give a website more than one more chance if they have a bad experience trying to access it.

And 52% said a bad mobile experience makes them “much less likely” to engage with that business again, according to Google.

Letting Your Competitors Win

Who’s the winner if your customers can’t easily access your business using their mobile devices? Your competitors.

Among customers who were turned away from a website unfriendly to mobile devices, 61% said they would likely visit a competing site, according to marketing analyst Karim Temsamani.

Do you want more than 6 out of 10 or your customers going to your competitors simply because they offer something you don’t?

Getting Started with a Mobile Website

Going mobile is your best option if you want to position your business to be competitive in 21st Century online marketing. Mobile devices are only going to get faster, cheaper and more popular, so the percentage of your current and future customers using smart phones, tablets and other search for products and services in only going keep growing.

By launching your mobile optimized website now, you can get the jump on your competitors, many of whom are slow to respond to the mobile sea change the online marketplace is currently experiencing.

Positioning Your Business for the Future

In a Web.com survey of 500 small business owners, only 26% of them said they invested any money at all in optimizing their website for mobile devices. And a survey of restaurant owners conducted by Restaurant Sciences revealed that 95% of independent restaurants do not even have mobile-friendly sites.

That’s good news for you if you create a mobile site for your Internet marketing business today because it means you can capture the loyalty of those disappointed consumers who are abandoning the mobile-unfriendly web pages of your competitors.

And your decision to take your website mobile won’t take long to pay off. According to Web.com, 84% of all businesses that invested in mobile websites showed an increase in traffic to their web pages almost immediately.

Monitoring the latest trends in online marketing is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Attract More Business With These Easy Social Media Marketing Tips

This video cites several tips regarding the use of social media for anyone’s business. It also mentions Facebook, Twitter, Pinterest and Instagram as the most important sites to consider when marketing products online. Use one or all tips as part of your existing marketing strategy to share content and reach your target market.