4 Ways to Offer Proof in Your Online Marketing Claims

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.

Customer Testimonials

The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.

There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:

• Social media comments
• Ask for customer feedback
• Offer free evaluations

The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.

Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.

Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.

Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.

Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.

Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.

You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.

Online Reviews and Ratings

The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.

Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.

Showcase Badges or Certifications

Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.

This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.

Link to Stats and Figures

The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.

For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.

Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.

Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

Tony Robbins Reveals The Ultimate Resource To Change Your Life

10000 Leads

Spy on Matt Lloyd’s marketing: see where he gets his leads.

This program will show you how to get 10,000 leads in 100 days (or less):

… without a big ad budget

… without “hacker-like” computer skills

… without any of your own products

… without an existing list

You will get a new video every day that will show you how to generate new leads for your list that will BUY.

It doesn’t matter what you’re selling.

Find Out Here

5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website.

 If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.

Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.

Here’s 5 tips for instantly boosting your conversion rates.

Get Rid of the Jargon
You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:

• State-of-the-art


• High-quality


• Powerful


• Ultimate

These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”

Decide How Your Product is Different
You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.

Address the Most Common Objections
Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.

Keep it Short
Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

Make it Easy to Complete the Next Step
Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.
Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.

These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.

Along with these tips, you can gain even more internet marketing suggestions, and a way to generate more sales leads, by clicking here to learn about my done-for-you system.

Calling Men and women typically 35+ who want to look younger with the convenience of an all-natural capsule that reduces ceramides lost with age.

 

Review of Phyto350

Stars: Five Stars

Great skin starts on the inside. A lot of folks lose track of that in their endless quest to look young and vibrant but it's true. Ceramides are the lipids (fats) that occur naturally in skin. They make up almost 40% of skin's structure and you lose them with age. Cue the wrinkles, fine lines, and older skin that add years to the face you present to the world.
Phyto350 is a top-rated phytoceramides supplement. Never heard of phytoceramides? They're plant-derived ceramides that allow clients to put this missing structure back in their skin. They've been hugely popular since Dr. Oz declared them a quick way to "fake a facelift". That's when everyone in the health community jumped on board with their own phytoceramides.
Yet Phyto350 leads the pack.

The Product: Phyto350 by Skinception

A Skinception product, Phyto350 lets you fill in wrinkles and fine lines from the inside, with tiny molecules that stimulate better skin at the cellular level. These molecules absorb into the bloodstream, from where they permeate into all layers of skin. A different approach than many people take? You bet - but it's a highly effective one.
Phyto350 has a few more aces in its hand. It's formulated with skin-nurturing vitamins A, C, D and E, which any dermatologist will tell you are poetry for your skin. This is good news for you, the consumer, because you'll get better results with Phyto350.
Define 'better' results as at least a decade younger. The clients I've spoken with are ecstatic with Phyto350. They look amazing and feel like it too. And if you're in the market for the same, you need to check out Phyto350.  

Phyto350 is awesome. The reports coming in are that it's fast and very effective.

  Among its many good points:

• Fill in wrinkles
• Works from the inside
• Advanced (plant-derived) skin-friendly formula
• A 60 day money-back guarantee
• The Skinception name

It's painless too - you're not actually doing a facelift. You're just rejuvenating your skin from the inside out with an all-natural formula that replenishes a structure that constitutes up to 40% of your skin.
Most folks lose ceramides with age. But Phyto350 clients get them back, and look great for their effort.

Bad Points:

Not too many with Phyto350, however, bear in mind you can't buy it in stores. That's a little inconvenient:

• Not available in stores
• Can be difficult to get

When I say 'can be difficult' I'm referring to reports that the company did not make a large shipment when they first launched the product. Hopefully they'll get their act together and make it easier to order Phyto350, because they're on a winner here.

The Company

You get quality when you buy Skinception. That includes the expertise of a manufacturer who makes an exclusive line of skin care products and a 90 day money-back guarantee.
Phyto350 is no exception. In fact, it may turn out to be one of the company's best products. True, it's not a topical cream, but that's good for clients who understand that basis premiss. Great skin really does begin on the inside. Now with Phyto350, Skinception has an excellent product to make use of this principle.
Of course, leave it to Skinception to put its mark on any product, and they've done that with Phyto350. Unlike many so-called phytoceramide supplements, you get an advanced formula of skin-friendly vitamins. Phyto350 is clearly a Skinception product, and that's a great benefit to you, the consumer who wants to look awesome.

Conclusion:

Skip just about every phytoceramides product on the market. Phyto350 by Skinception is the best of them, with a powerful formula and results. The product delivers visible results starting in less than a month. At three months you'll look awesome, and at six? You'll look stunning. Phyto350 truly is the best phytoceramides supplement on the market, and appears to really live up to that lofty title of how to "fake a facelift" without actually getting one.

Clear Pores is not just another "facial cleanser" available at the local pharmacy! 

Instead, it is the most complete acne fighting system available anywhere! 

Through a combination of cleansers and creams, Clear Pores combats both facial and body acne.

Then through a daily herbal supplement Clear Pores has been clinically formulated to also combat acne from the inside out!


The Clear Pores Range

Includes:                                                 

• Deep Facial Wash
• Facial Protection Cream
• Herbal Supplement
• Deep Body Wash
• Body Protection Cream

Why Does ClearPores Beat Out Other Acne Creams on the Market?

Everywhere you go and everywhere you look there is an overwhelming amount of information and products that offer huge, too-good-to-be-true claims on how they can rid your life of acne and blemishes forever. When you walk down the drug store isle you can't even count the number of bottles and jars of creams and pills that offer you clear skin for almost no money.
But usually if something is cheap, then it generally doesn't work. How many over the counter remedies have you tried that have just ended up in your bathroom cupboard, doing nothing more than taking up space and certainly not helping to clear up your skin? If you had the chance to recoup all that money and put it toward a skin cleansing system that really worked, wouldn't your rush out to do that?
Well unfortunately the majority of drug store brand acne products don't come with a money back guarantee. And haven't you often wondered why not? Well the answer is certainly clear — those products don't work and those companies are banking on your desperation to rid yourself of acne that they will sell any concoction whether it works or not just to capitalize on your situation. That certainly isn't very ethical and so not only are you left with a dent in your wallet you are also left with skin that is still riddled with blemishes.
Well luckily for you, the folks who have spent years researching and formulating the Clear Pores Skin Cleansing System really do not only know what they are doing, but put their money where their mouth is and fully guarantee their product.
The Clear Pores Skin Cleansing System is a unique approach that not only works to clear up your acne and blemishes but also works to eliminate them forever. Just imagine how your life will be once you no longer are embarrassed by the condition of your skin. Yes it is time to stop relying on drugstore products that don't deliver what they promise and put your faith and effort into a company that stands behind their products and their claims to clearer and healthier looking skin that is acne free.
The Clear Pores Skin Cleansing System is a three part, natural product that works from the inside and the outside to combat acne and blemishes. The facial cleansing product helps to remove dirt and irritants from the skin's surface and deep within the pores. The herbal supplement works from the inside to support your body's comprehensive systems to help reduce irritations and swelling of the skin and to ensure that the acne and blemishes do not reappear. The third component of the Clear Pores Skin Cleansing System is the protection cream which not only helps to keep pores clean but acts as a moisturizer as well, giving you that healthy glow that you so want to see.
So really there is no need to suffer from the adverse affects of acne any longer. You too can feel and see the benefits of the Clear Pores Skin Cleansing System almost immediately. There is no reason to wait to have your confidence return and your outlook on life improve. Order your Clear Pores Skin Cleansing System today and look forward to a healthier, happier tomorrow.
For more information, go to ClearPores.com.

Expanding Your Marketing with Pinterest

Why Pinterest?

 Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.

 Is Pinterest Part of Your Marketing Strategy?

 Up to this point, you may not have thought about Pinterest as a viable marketing outlet, however, every business has a story to tell.  Visual marketing will help you tell your story.

Since its launch in 2010, Pinterest has grown to over 70 million users and 25 Billion pins.  500,000 of their users are business accounts. Pinterest’s audience is active and already very engaged. Taking advantage of this would be a good way to expand your marketing and drive more traffic and sales to your business.

Here we’ll look at how some national brands have utilized this particular type of social media to increase their product’s appeal to more buyers.

Don’t Just Show Your Products, Show the Lifestyle They Can Create

Currently, the most popular pins on the site are fashion, food, and home decor.

  Enter Lowe’s, a brand that has worked to customize its activity to appeal to Pinterest’s audience.  Lowe’s Pinterest subjects include everything from inspiration for a new room design to gift ideas that link neatly to their online store.

The result is a digital arena of ideas and 3.5 million followers.

 Bring Pinterest to You

 Since there are still people who like the process of actually going to a store, finding an outfit, and trying it on, Nordstrom has advanced its marketing process to include Pinterest as an in-store promotional tool. The store highlights its most popular pins by showcasing on site in their store locations.

And, Nordstrom isn’t the only company integrating this new type of marketing approach. Target and others are also transitioning their in-store promotions.

Highlighting the most-pinned items in your store will encourage people to buy. Whether you sell exclusively online with eCommerce or have a brick-and-mortar location, you can highlight your most pinned products to draw more attention to them.

 Humanize Your Business

 Try forgoing the glossy marketing you may have been using up to now.  Straightforward, down-to-earth images can be just as engaging.  Just look at Ben and Jerry’s marketing to see how well it can work.

Ben & Jerry’s Pinterest boards include the History of the Company, and The People Behind the Pints.  By telling their story through pictures, they’ve provided fans with an invitation to look at their brand’s wider mission.

Your staff, stores, customers, and hometown are all worth celebrating.  Showing the human side of your brand builds a more personal relationship with your customers.

 Work to Inspire Your Audience

 Most people would probably think GE would be the last company they would see on a Pinterest board.  It would be hard to show the visual side of a manufacturing brand, so GE when another direction and chose to share the inspiration that drives them to innovate.  They found a way to draw-in their followers by making the most of their stunning pictures.

Their boards highlight specific ways their products can be used, with titles like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks, and Under the Microscope.  GE has created an exciting, original profile that appeals just as much to style-conscious follows as it does to techies.

If you don’t think you have a Pinterest-friendly brand, try to think outside the box. Attract your followers through the images that inspire you and your brand’s innovation.

Pinterest is a great visual social platform that is increasingly becoming a powerful source of customers online for store owners.

Visual storytelling is the most popular way to reach your fans right now.  Even if you don’t feel like you have the allure that most Pinterest users like remember, it is all about cultivating a body of images that can be used to inspire your followers.

For more ideas on how to make Pinterest the next stage of your marketing campaign, check out ArticulateMarketing.com.