Ben Brophy

Ben talks about Mindset needed to be successful.

Great Weekend on Darling Buds Farm.

What a full on weekend with Simon Coulson!
Meeting Simon and his Team from The Internet Business School.

Picking up their experience on how money is made online..

Staying in the Farm House on Darling Buds Farm.

Find out more about Simon by signing up for his autobiography

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As this is a Free offer to you, there is no obligation, but should you feel, having digested the books contents that you would like to make a Donation, the please do so to the Anthony Robbins Foundation, to support the brilliant work they do.

End of the Week, relax with these Cute Kids

Finding Your Niche

Currently, countries all across the world are experiencing an economic downturn. Millions of people are flocking to the Internet in search of ways to make money online. Unfortunately, most of these people will never attain the success that they seek.

Only a few people that are successful will be able to have the lifestyle that most people only dream about. Have the financial freedom and choose whatever lifestyle they want. If you want to be one of the few people who are successful making money online, then you must be diligent in finding a niche.

This article will show you how you can proceed in finding a niche in three simple steps.
                                    
1. Finding a niche through diligent market research

The simplest way in finding a niche is to research the industries in which other marketers are already participating. You can do this quickly by visiting these marketplaces:

• Ebay

• ClickBank

• Amazon

• Discussion Forum

• Google Groups

• Magazines

Most online users already know that Amazon and Ebay are the biggest buy and sell marketplaces, but not many are aware of Clickbank.

Clickbank's marketplace has a wide assortment of niche products in a variety of industries. A brief search will allow you to discover which niche products have the most demand through their gravity score. A high gravity score is a metric to determine the popularity of a product and indirectly the niche market. This strategy should be the first one that you implement in finding a niche.
                                  
2. Finding a niche through keyword research

Every niche market has a core group of keywords that people use to search for information regarding that niche market online. It is your job as a marketer to determine which keywords will generate the greatest amount of traffic with the least amount of competition. To make money online you need to find niche keywords.

Some of these markets are more competitive than others, so your keyword metrics may change depending on your market.

However, in order to see results quickly, it is suggested that marketers target keywords that generate at least 50 searches a day and are low in competition. You can research potential keywords in Google's Adwords keyword tool. Google provides this resource for free and it will allow you to get a targeted list of keywords quickly.
                                              
3. Finding a niche through competition research.

If you have completed the two steps above, then you have gone through the process of finding a niche that you believe will be profitable and determined the best keywords to target for this niche market. Now it's time to research the competition to determine whether or not this niche can actually be profitable for you.

The best way to research your competition would be to conduct searches for the popular keywords in your niche market and see how many competitors are advertising based on that keyword. For example, if you searched Google for the keyword "dog training" you would see a multitude of competitors advertising based on that keyword.

This is a good sign that the niche market is profitable, because people generally don't continue to advertise if they are not making a profit. You can also take your research further by determining the average pay-per-click costs of the major keywords in your niche market. The higher the pay-per-click costs, the more evidence that the niche market is competitive and profitable.

Finding a niche can literally be as easy as 1- 2- 3. If you follow the steps above, you will have no problems in finding a niche that is profitable and one that will allow you to take steps in the direction of the chosen few who make money online.

                                     
Make money online by selling drop ship products

Once you have found your niche keyword, you need a product to sell. The safest way is to find a supplier that can ship the product for you under your business name. This is called drop shipping service. With drop shipping you don’t need to buy any inventory upfront, reducing your inventory risk to zero.

You only purchase the product once you have made a sale online. Instead of buying wholesale, you now can have a zero-inventory business. Your profit will be the difference between the product cost and the sale price to your customer.

If your keyword is “joint pain relief”, you need to find a product that can provide joint pain relief. You may not find the right product immediately, because the name of the product is different than your niche keyword.

The supplier may not even ranked high in the search engines, so you will need to spend some time to find a good drop shipping company.

Change your Mindset - Change your Game

With Dr Alia Crum

Your Success - Its all about Your Mindset.................

 "Nothing can stop the man with the right mental attitude from achieving his goal." - Thomas Jefferson

The ability of the human mind can serve us beyond our wildest imaginations.  It has an unlimited capacity to learn; and when properly nurtured, it promotes clarity of thought, achievement, and even longevity of life.  Taking responsibility for the successful activity of your mind and deliberately stimulating it for productive output can reap tremendous rewards. 

                                                

It is easy for us to project our mental activities toward external matters instead of looking within ourselves and intelligently utilizing the natural gifts of the brain.  But, introspection is precisely where success begins and effective action gets processed.

When you understand that the mind is where imagination, inspiration, belief, change, and self-discipline must take place, and you begin to infuse powerful insights and techniques to structure the process, the potential results can be remarkable. 

                                            

Taking control of your mental faculties and nurturing them to their best advantage provides significant inroads toward accomplishing your important goals.  For example, you learn how to overcome doubt, mental clutter, tolerations, resistance, and other self-limiting obstacles which can undermine, distract, and sabotage your personal growth and actions for the success you envision. 

To help you find greater clarity toward achieving what matters most to you, carefully consider how you can begin to implement some or all of the following 9 key action steps for a successful mindset. Once you realize the potential impact these points can have in your life, you will certainly want to make them a part of your everyday action plan for success.

                                              

1.  Understand that happiness and success originate from within you.

It is the world inside you that creates the conditions of your life.  To positively change and grow you must truly realize that success or failure is a reflection of your inner world.  Put another way, what you reveal outwardly depends on your inner thoughts and beliefs and how you decide to process and act on those elements.  Once this is understood and actively addressed, inward and outward success can nurture one another and contribute to personal happiness and the life you desire.

2.  The mind holds a tremendous desire to be positively stimulated and to experience the feeling of success.

This part of you that feels, perceives, and reasons thirsts for your input and follow-through to achieve.  In other words, your brain is designed to solve problems and to help you reach the goals that you give it. Think of your mind as a clean slate, where you have the opportunity to nourish and empower it with only the healthiest thoughts, beliefs, and intentions.  The thoughts you choose to contribute toward your desired outcome gage the results you derive.

3.  Choice of thought and beliefs shape your life.

What you think about and believe is what you attract to your life.  Clearly, thinking positively and actions of integrity beget the opportunity for more positive results.  Likewise, negative, limiting or defeating thoughts beget the likelihood of negative results.  Have you heard others declare that you should be careful what you wish for (say or think) as you may very well get it?  There is truth in those words, and it can work for or against you.  The way that you interpret or explain things to yourself is critical in determining who you are as person and the outcomes you experience. 

4.  Decisions, actions, and results are your responsibility.

To experience a purposeful, balanced, and fulfilled life, it is imperative to accept 100 percent responsibility for the choices you make.  This includes what you think, the beliefs you hold, the decisions you make, the actions you take, and the results you derive from those activities.  There is only one person responsible for the quality of life you live.  That person is you.  By accepting full responsibility for your decisions, actions, and results, your approach going into any endeavour is optimized for the potential of a more positive outcome. 

                                          

5.  The mind concentrates on a single thought at any given time – use it wisely.

If you accept that the mind holds a single thought at any given time, it would then seem advantageous that each thought should be truly constructive and contribute to your life.  Perhaps that would not be realistic 100 percent of the time, but working toward a more effective choice of thought is certainly a better alternative than living with self-limiting or disempowering thoughts.

Learn to swiftly replace negative thoughts with positive, productive, or inspiring ones.  It takes practice to do this consistently.  But, you will find as you develop this insight and habit of capturing worthwhile, energizing thoughts, negative thoughts will be inhibited and eventually lose their power. 

6.  Know that your thought patterns are habits, and some habits need to be changed.

Like most habits, you can change your patterns of thought.  This includes what you think about and the best use of your mental energy.  Often, we succumb to thinking patterns which do not offer much value.  It is easy to become stuck with the same thoughts and beliefs, speaking the same words, and repeatedly doing the same things.  Such a pattern can stifle creativity, learning, and opportunities for a more interesting and adventurous life.  Learn to identify your patterns of thought and recognize where, or if, change is needed.  But, you must be diligent when making changes, as familiar patterns (habits) which are not serving you well are deeply entrenched and new thinking patterns take time to establish.

7.  Self-image must be nurtured.

Each of us has our own native abilities, signature strengths, learning styles, and personality traits.  As you move through your daily life, your self-image can support or sabotage your efforts.  It can mean the difference between feeling inspired and taking action or being apathetic and remaining stagnate.  An immediate way to begin addressing this issue is to take note of the mental pictures you hold of yourself.  Are those images in alignment with what you actually desire for your life?  If they are, that is outstanding.  Continue to nurture and support yourself.  If, however, after an honest self-appraisal, you feel a change is required to match the self-image you want, then figure out what change is necessary and make a commitment to accomplish it.

                                           

8.  Goals require belief, commitment, and persistence.

After determining what you want, with the end result in mind, establish both short and long term goals which are worthwhile, achievable, crystal clear, and measurable.  Know why these goals are important to you and what inspires you to achieve them.  Then courageously commit to your goals with specific time frames.  Do not let fear, false starts, adversity, or other people derail your pursuit.  Believing in the outcome determines the outcome.  Know that you deserve what you want and that you will achieve your goal.  Hold fast to your vision and maintain your focus.

9.  The subconscious mind is central to your success.

To truly effect worthwhile and long-term change toward achieving what matters most to you, your affirmative thoughts must reach the subconscious mind.  It is said that as much as 90 percent of ones behaviour and beliefs are the result of what the subconscious mind accepts.  And, it has been shown that if you earnestly practice the exercise of feeding your mind with well-chosen information for at least 20 to 30 consecutive days you will have an excellent chance of impacting the subconscious mind for positive change.  Rather than letting your environment control your life, you will be astonished at how your subconscious mind can energize and support you when you learn to consult it and nurture it with the information that serves you best.  

source:David Schaefer

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Shopify Seller Now or in the Future.... read This.

Shopify is a complete e-commerce solution for online goods. That allows you to sell your products in an organized way and provide a complete store front look.  Selecting the best premium Shopify theme for your online store can be challenging for developers — after all, there are plenty of themes available in Shopify store, plus much more are available on other marketplaces.

With a wide range of themes, pricing also varies from low to high. Which means, which is an indication to developers to not to take investment lightly.

So if you are new on Shopify and seeking for a good Shopify theme at a reasonable price. These guiding steps will definitely give you help finding a better one. Here are some key points to consider while searching for a premium Shopify theme.
                                

1. You’ll Get What You Pay For

Shopify store has several themes for their users, free and premium. Premium Shopify theme pricing can vary widely — ranging from free to several hundreds of dollars.

However, it’s important to note that, with premium Shopify themes, like so much more in life, you will get what you pay for. A higher priced theme, particularly those in the official Shopify theme store or from a developer who sells there already, are much more likely to have undergone quality control and had much more attention to detail paid to its design and coding during development.

Shopify theme store has very selective range of themes— and while they are some of the most expensive on the market, each of them is worth investing.

Also, the cost difference between a $50 theme and a $300 theme isn’t huge. You could save $250 by going with a cheaper theme, but you may find that the theme isn’t nearly as flexible as you need it to be or the support offered is severely lacking.

But it is nothing wrong going with a lower priced theme if you carefully research it, understand its limitations and have determined that its other features outweigh other factors.

2. Check Author's Reviews?

When selecting a premium Shopify theme, it’s important to pay close attention to the theme author’s needs. Use a search engine to search for reviews of both the theme and the theme author, paying close attention to the quality of support. Most theme marketplaces, including Shopify own, include some kind of rating or review system, which are worth noticing.

It’s also important to be wary of theme authors with perfect reviews — as this could be a signal that at least some of the feedback is not legitimate. Instead, look for constructive criticism about the theme see how the theme author responded to it.

Also, check if the developers have published in the Shopify theme store before. As Shopify narrows its criteria for themes, moreover keep exploring the theme author’s premium Shopify theme support centre to see what types of questions users have and how responsive the theme’s support is. You should also keep an eye out for complete and comprehensive documentation and FAQs, as these can be incredibly useful.

3. Know Your Needs

Before starting your premium Shopify theme make a complete research of your 'must have' features. A good strategy is to be very strict about which items go into the “must have” column. Before adding anything to it, carefully consider how important the feature is to accomplish your main goal with a Shopify e-commerce site is to make sales.

Although it's good to have all the fancy bells and whistles you see on Fortune 500 e-commerce sites, but keeping in mind that those companies spend millions of dollars every year on software development and, while the features may be impressive, most of them would have a negligible effect on smaller online shopping sites.

                                                           

Once you are done with your features list, start reviewing each theme carefully. Narrow your lists by eliminating themes that don’t have your “must haves” while moving ones that do to the top of the list.

However it's true that an eye-catching design certainly gives your e-commerce site an edge, a good strategy can be to let the needs discussed in Tip 3 be your primary qualifiers and consider the look and feel of the Shopify theme only in the later stages of your selection process.





source:Mohsin Iqbal

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Business Automation Tools for Your Business

One of the major challenges that most start-ups are facing these days is that they are not able to sustain through the huge competition that is being imposed by the big names in the relevant industry. One of the easiest ways to counter this is by using business automation tools which will offer an array of benefits to your business. However, before getting deep into the benefits of the tools, you may quickly want to take a quick sneak peak of the different types of business automation tools.

                                                 

Types of business Tools for Automation

It is true that the internet is filled with various business automation tools. While there are many options available, these tools can be broadly classified into five different types. These are:

 

· Marketing automation- The most powerful of all, the marketing tools helps in taking the load off the business owner in terms of generating business leads, tracking conversion rates as well as evaluating success rates of marketing campaigns.

· Customer relationship management aka CRM tools - helps in easy management of customer database which decreases the chances of any manual error anywhere.

· Shopping cart tools - Enables tracking a number of invaluable business information like the frequency of a purchase, lifetime value of a customer etc.

· Email marketing tools - enables sending marketing mails to intended customer base, thereby generating leads of them

· All purpose tools that takes care of every aspect of marketing and business administration

If you are wondering that you would need all the different types of business automation tools, you may be thinking little bit too much! Depending on the type of your business, you will need one or two of these types and that should suffice in promoting, generating and tracking of leads for the business.

                                    

Benefits of Using Automation in Your Business

Now that you have learnt about the various types of business, you may want to quickly go through the various benefits that come along with the tools.

1. Like any other automaton project, the business tools save a lot of time. This can be invested in doing developmental work or designing strategies for the business.

2. It enables businesses to work with a lean workforce. You do not need to hire a good number of people to manually do the tasks which can be done faster and better by the automation tools.

3. You get 24/7 operations with the implementation of business automation tools. This is one of the major benefits which would have otherwise been very expensive with manual workforce.

4. The most important benefit of the business automation tools is that they generate comparably higher and better quality of leads. The organic leads that are generated and nurtured by the business automation tools help in increasing the sales and thereby bring more profits to the business.

5. Reduced recurring expenses are another benefit of the business automation tools. Once the one time investment in procuring the automated program is done, there is hardly any periodic maintenance investment that is to be done on these tools.

The business tools are the keys to the success of small start-ups as it enables them to compete against the big names of the industry and do business in the most profitable way

Article Source: Kourtney Hunt

Why Web Development Is a Must for the Small Business

In today's world, trade and services are facing huge challenges as several organizations are entering into the competition. The market of business has become quite competitive nowadays. Today, whether the business is big or small, the marketing always matters. In this world of advanced technology, the owners choose online marketing rather traditional marketing because it is convenient, less expensive, less time taking and draws more traffic to the business.

                                                  

For a quick endorsement, most of the small business owners prefer a website of their own. A well decorated and attractive website is required to catch the eye of the viewers. Exclusiveness and proper presentation are the tools to stay forward of the opponents. Today, thousands of web development companies have established who ensure the proper design and development facilities to the owner. But before approaching any one of these companies, they should keep in mind that the web development services are quite beneficial for a small scale trade.

More Approachable
Several websites are flourishing in the internet almost every day. It is pretty difficult to find a specific website online. Small business owners always want to obtain more popularity to their website because it reaches more clients globally. Elegant decoration and optimized design helps to get more viewers to a site and ensure that they will stop at it at least for a few seconds. Nonetheless to say, an exclusive website always gets more viewers than a simple one.

Branding
All the big companies today had once started as a small scale organization. If anyone surveys the reason for which it has become so popular worldwide today is, its services and a comprehensive and well decorated website. Making a small business to a brand name mostly depends on the outlook of the site and on how much accessible it is to the viewers.

Increase in Ranking
Only a new entrepreneur knows how difficult it is to gain customers in the first few years. With the booming of digital marketing, obtaining more traffic to a website is needed for the betterment of its popularity. More clients mean more branding. But to get a good number of customers to the site, requires a good design and development. That is why, nowadays, many small businessmen prefer to approach to a web development company to create a unique website for increasing its ranking in the search engines.

                                                    

Cost Efficiency 
A well and good website is the core of the trade. To uphold a small business to a quality range, a perfect site is the major requirement. It helps to deteriorate the cost of the company which is quite advantageous for its growth.

Article Source: RL Ganguly

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Order in time to Get them

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Cats

Mind Traning

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Financing Your Business

Money makes your business go, and usually banks make loans only to businesses with operating histories. In this session we will give you some alternatives, strategies, and things to think about in your search for financial help. You will learn how to locate, negotiate for, and maintain sources of money to help you start and expand your business.

• First Things First
• How Much Money Do You Need?
• What do you need it for?
• Unsecured Loans
• Secured Loans
• Collateral
• Loans (Debt) vs. Investment (Equity)
• Where to Get the Money
• Types of Funding Sources
• The Art of Getting the Money
• Business Loans
• Repayment Plan
• Other Quick Tips
• After You Get the Money
• Suggested Activities
• Top Ten Do's and Don'ts

First Things First

Money makes your business go. But don't try going to a bank to get it when you've just started in business. Banks normally make loans only to businesses with operating histories. This section will give you some alternatives, some strategies and some things to think about as you go about finding the money to make your business work.

A banker's primary concern is your timely repayment of loans. The fuel to make loan payments come from your cash flow. So your management of cash flow is of utmost interest to your banker and you must convince the banker that you are an expert in making cash flow projections that safely include your loan payments.

As pointed out in the first session on picking a business, don't be discouraged by not having much money to start with.

 Many businesses can be started with no money at all. You can start small and humbly and grow one order at a time. Here is a sample, partial list of businesses you can start with very little cash: Businesses You Can Start for Little or No Money
.                                                     
Our first reminder is that personal savings should be considered the primary source of funds for starting a business. If you haven't started already, start now to begin accumulating cash through personal savings.
Also, don't overlook the Small Business Administration (SBA) loan guarantee programs available for start-up businesses. With a SBA guarantee program in hand, your bank will be happy to talk with you!
Finally, start your search for financing with a good credit rating. Most all sources of financing or credit have come to rely on a four-letter word to score your credit worthiness: FICO. FICO is a numeric method, using just three digits, to predict the likelihood of paying your credit as agreed. FICO scores range from 365 (not good) to a high of 850 (great). The score evaluates your credit payment history, number of open accounts, overall credit balances and public records such as judgments and liens.
Generally, a FICO score above 680 will produce a positive response while a score below this will cause a lender to be cautious. Before seeking financing or credit, it is a good idea to know where your FICO score stands. A number of credit cards now provide your FICO score on your monthly statement. You can also visit myFICO.com to purchase your credit score and to review your credit reports.

How Much Money Do You Need?

Or, how much can you reasonably expect to get? Refer back to your business plan. If it still doesn't answer the question, let's go step-by-step. In Session 11, Accounting and Cash Flow, you will learn how to predict future cash needs by using a cash flow control form.
The cash flow control form will spell out all of your sources of income and expenses. For example, some expense items might include:

• Buying supplies and inventory while waiting to get paid
• Paying payroll and rent
• Buying equipment and fixtures
• Getting a computer
• Buying the business

Prioritize those areas where your options are limited to paying in cash, and review your alternatives where there may be another way. For example, it is not necessary to pay all cash for a delivery truck when you can rent or lease one. Next, review what might serve as collateral for your loans.
Unsecured Loans
Some credit is granted on an unsecured basis, such as credit cards, but most small business loans are secured by the assets of your business, your personal assets, or both. Unsecured means that there is no collateral granted for the loan. Examples of unsecured are

• Credit cards
• Unsecured lines of credit (like you get in the mail)
• Friends or relatives

Secured Loans
Secured loans mean that there are assets pledged to secure the payment in the event you are not able to pay. Examples of this are

• Computer lease
• Home mortgage
• Car loan or lease
• Small Business Administration loan

Collateral
Common types of collateral are equity in your home, accounts receivable, inventory of the business and equipment. Lenders go through an evaluation of the collateral to determine how much they can lend. Some key variables as to what kind of loan terms you can get are

• Number of years in business - This is your track record and is very important. Banks usually require three years while others are less stringent.
• Size of your company and the amount needed - Financing institutions vary in the way they service the public. For example, you would probably not get a car loan and a large corporate loan at the same place. Do your research. Ask around. Get to the right spot.

Loans (Debt) vs. Investment (Equity)

You are most likely familiar with a straight loan (debt) where the lender gets an interest rate and fees.
Equity is where the money raised gives the investor an ownership interest. This is common in the sale of stock to a limited number of investors or participation by venture capitalists. The sale of stock is highly regulated by state and federal agencies and you will need the help of a corporate lawyer. Normally the initial sale of stock to the public (initial public offering or IPO) is deferred until an earnings history is established.
Sometimes such a discussion arises with friends and family who want to be your partner. Consider this carefully because they will then participate in the increased value of the business and have voting rights.
It is well beyond the scope of this discussion to cover all the aspects of debt and equity. Just be careful! Your lawyer and accountant would be appropriate sources for more information on this subject.
                                                    

Where to Get the Money

Entrepreneurs have a wide variety of options when it comes to funding.  Below is a list of possible options for a small business to research and consider regarding lender types.
Terms will vary considerably from lender to lender; important issues to consider:

• Cost
• Payback program/terms
• Loan size

As an entrepreneur, you will be legally obligated to have individual responsibility for the credit obligation of your business. Regardless of legal organization, lenders will have documentation to circumvent the organizational structure. This is usually called a personal guarantee. Don't panic! It is very common.
Lending options for small businesses:

• Personal Savings
• Friends and Family
• Banks/Credit Unions
• Home Mortgages (Traditional or Second)
• Peer-to-Peer (Prosper, Lending Club)
• SBA Loans
• Micro-Finance Options (Accion, Opportunity Fund, Grameen Foundation)
• Alternative Lenders (Kabbage, Dealstruck, Fundation, Funding Circle, OnDeck)
• Crowd Funding (Indiegogo, Kickstarter, RocketHub, Peerbackers)
• Equity Funding
• Venture Capital
• Angel Investment
• Commercial Mortgage
• Specialized Lenders (Industry expertise, auto, business brokers, high-tech, specialized equipment, etc.)
• Lending Companies (OneMain)
• Finance Companies

The Art of Getting the Money

This starts by knowing what your lender wants. A common way is to simply ask. A better way is to ask a friend or business advisor such as your CPA. Our session 5, Business Organization, includes a comprehensive list of professionals that can help you.
Business Loans
For a business loan, the most common things are

• Business financial statements
• Business tax returns
• Business plan with budget or projection
• Personal financial statements
• Personal tax returns

Be ready to answer questions about your business, and be ready to highlight your financial performance both in the past and in the future. You will be more impressive if you have carefully thought out and become familiar with your plan. Bring your accountant if you need help.
Be prepared to tell lenders why you need the money. "I just need the money," does not inspire confidence or the fact that you have thought it through. Earlier in this session, you studied a number of different purposes. Give them some detail.
Repayment Plans
Propose a repayment plan. Examples of different structures are

• A line of credit, payable at your discretion but subject to renewal annually by the bank
• Term loan payable monthly over ___ years starting on ____ date

Most places have some flexibility. Potential lenders appreciate that you are thinking about paying them back instead of just getting the money.
Other Quick Tips

• Needless to say, being well dressed and neat in appearance at bank meetings will reflect positively.
• Most lenders (including the SBA) will want to see your business plan.
• Keep your lenders informed on the status of your business: the good and the bad.
• If you are unable to make a loan payment on time, call your lender in advance, advise him or her of the problem and request the extension you need. Explain the sources of repayment.
• Virtually all lenders will do a personal savings and corporate credit check through a company called TRW or by other means. Be prepared to discuss any prior credit issues/problems. The best access to a lender is through a referral. Lending is a people business. Have your CPA, attorney, or friend introduce you to a lender.
• The first thing that will spook lenders or investors is the fear you are "puff" rather than "substance." Avoid giving the impression of being an over optimistic, "pie-in-the-sky" operator.
• As a start-up, do not plan to spend money on expensive entertaining. Your lenders will be more interested in knowing how their money is being used to grow your business.
• Do not depend on a bank to loan you money to start a business. Most small businesses are funded by personal savings.
• Make a shrewd appraisal to minimize your risks and to limit losses to a predetermined limit.
• Your suppliers and vendors can be sources of financing. For example, if you need an illuminated sign for your storefront, the company you contract with to make the sign may provide financing so you can make monthly payments rather than pay cash. Examples of financing from your suppliers include
• Longer payment terms
• Advertising and marketing assistance
• Furnishing or financing of equipment, signs or inventory.
• Advertising and promotional programs
• Bartering, which is to trade by exchange one commodity for another, can provide a source of financing. For example, your advertisements in the local newspaper might be paid for by the bagels you make!

 

After You Get the Money

Getting the money is only the first step. You should strive to be a good customer so you can get cooperation if you need help later. A good customer sticks to his/her agreement. Make sure you understand the requirements and perform to them as much as possible. In a business relationship, lenders will ask for regular financial statements, which you should produce on time.
There may be covenants. A covenant is a written agreement in which you promise to meet specified obligations such as submitting the agings of your accounts receivable. The "agings" report will show the lenders if your credit customers are paying on time or not.
Be proactive. Contact them if there is a problem. Be sure to stay in touch even if nothing new is going on. Get to the next highest level within the organization.

Suggested Activities

Sources of financing can surface from unexpected sources.

Some possible areas are:

• Suppliers: Ask for longer terms of payment.
• Your landlord: Ask the landlord to provide you with tenant improvements.
• Your customers: Ask for either cash or prompt payment.
• Your capital investments: Ask the suppliers of your fixtures, equipment and signs to finance your purchases. They will be interested in doing so in order to get your business.

Top Ten Do's and Don'ts

THE TOP TEN DO'S

1. Live frugally and begin saving up money now to start your own business.
2. Use your cash flow projection as your key tool to determine financing required.
3. Complete a business plan for meetings with potential lenders or investors.
4. Have your business plan critiqued by appropriately informed people. Revise as necessary.
5. Ask the Small Business Administration for advice. (Have your business plan with you.)
6. Maintain a current financial information packet including financial statements and recent tax returns.
7. Consider bartering services if appropriate.
8. Use your CPA or attorney as referrals to lenders.
9. Keep your lenders informed of your progress and any potentially adverse events.
10. If you need a loan for 6 months, ask for 12 months to be on the safe side.

THE TOP TEN DON'TS

1. Expect a bank to help finance your new business.
2. Ask for a loan without a detailed repayment plan in hand.
3. Overlook vendors and landlords (for tenant improvements) as sources of financing.
4. Avoid being the bearer of bad news to your lender.
5. Ask for less than enough to meet your realistic needs.
6. Exaggerate. (Instead, be conservative in your presentations to lenders.)
7. Write a check without adequate funds in your bank account.
8. Risk losing your home by taking a "Home Equity" loan unless you are certain of your ability to repay.
9. Sign personal guarantees unless absolutely necessary.
10. Budget or spend money on expensive entertaining of potential lenders

Eduardo Briceno

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6 SEO Methods To Maximize your Business

                                                      

Following 6 SEO methods will show you how to increase your visibility and be more profitable.

The winter holiday period is known for bringing the largest number of sales for businesses around the world because people are more willing to spend now than during the rest of the year. So, what is the biggest challenge in this case? You need to be seen by all the people that are looking to make a purchase online. There are so many fervent shoppers out there during the shopping period before the winter holidays arrive that you must maximize your chances to making sales.
So there must be some Internet marketing strategies and tactics, hence the following 6 SEO methods will show you how to increase your visibility and be more profitable before the year ends.

1. The anchor text must be optimized
Have in mind that Google uses this anchor text to see what your page is all about. So, if you want to be mentioned among relevant results on Google inquiries, you need to do something about this anchor text. You don’t need to do it all over again, just use keywords with a high relevance for your business. So make sure you have done the search engine optimisation part precisely.
                                      
2. You need to have a My Business account on Google
If you didn’t know until today, Google My Business will make you visible in the local search pack displayed by Google, on top of organic listings. So if you don’t have such an account, make one now.

3. Do all the fixing needed to local listings
The details of your listings, like name, phone number, and address, must appear as consistent and constant information online. So, check it and make sure everything is accurate and that there are no mistakes. Also, do have in mind to update it when necessary and everywhere it is displayed. Yourestatus.com is a new online business listing directory, you can list or claim your business there too.
                                               
4. Find a better use of the content that already exists
Google loves fresh content, but it is time-consuming to start all over again. Instead, you can do something else, and re-use or re-invent the content you already have. Find that content that delivered great results, give it a fresh twist, and use it again. Also, you can turn blog posts that were very appreciated into fun infographics. This way, you won’t spend too much time creating brand new content right now. You can also hire an internet marketing agency in a Winnipeg area for betterment.
                                     
5. Make your site mobile-friendly
You should be aware that you may be punished by Google with a low ranking if your business site is not mobile-friendly already. But, putting this risk aside, you should do this step for the sake of reaching more clients. More than half of the people that use the Internet prefer using their mobile devices to look for what they need. If they end up on a site that is not mobile-friendly, be sure that they won’t spend their time there, because navigation is difficult on mobile devices. So, become mobile-friendly, in order to be closer to your customers.

6. Make sure there is no duplicate content
You risk a severe punishment from Google if you have web pages with copied content. It doesn’t matter if you just copied the content from one of your pages onto another page on the same site, or if you actually copied the content of others because it is as severe in both cases. Use Copyscape or Plagiarism checker to see if there are any problems on your site, as these free tools will help you spot any copied or duplicated content.



source:

Joseph Symons

Fraser Island in Australia is one of the most sought after tour destination in the world. This sandy island is famous for its naturally beautiful surroundings, unique eco system, wonderful perched lakes and a huge marine park that can easily come second to the world famous Great Barrier Reefs. The completely sand filled terrain has no sealed roads and thus is a dream destination for 4WD enthusiasts. Every year thousands of tourists visit this World Heritage Listed site fascinated by its colorful aboriginal history and the rich European one. Initially it was James Cook who sailed by the island, way back in 1770 and later Mathew Flinders landed in 1802. Later it was named after the shipwreck survivor Eliza Fraser. Located approximately 200 kilometers north of Brisbane, it’s separated from the Mainland by the Great sandy start. Fraser Island Tourism is extremely pro tourists and being part of the Great sandy National park has helped in preserving its unique eco system. Sunset safaris a well established and extremely popular tour company offer amazing Fraser Island tours and travel packages which are all inclusive, pocket friendly and has fantastic free offers. Tourists looking for cheap Fraser Island tour get the best possible deal as with all tour packages, you get to see the famous Cooloola National Park without any additional cost. With the free room up gradation option and price match guarantee, you’ll have the best possible deal in the market. Couples planning to spend some quite time in the lap of nature opt for the Honeymoon Package. You can always talk to their executives about a smaller 4WD transport for complete freedom of movement. The new age Glamping can be part of the Honeymoon packages as the couples can have a romantic time staying under the stars, going for walks on the beach or calling over some friends and having a beach party. Night kayaking to see the Maheno shipwreck site at night can be one of the most exciting Fraser Island Activities Australia. The transparent kayaks getting illuminated by the underwater lights are a sight to behold. In fact this tour company has done pioneering work in popularizing this activity in the island. With Fresh water lakes, lagoons and creeks, perched lakes, sand blows and dune system, golden beaches with soft while sands, champagne pools and a shipwreck site in the background, Fraser Island is a place where time stands still and one can feel totally rested, relaxed and at peace with himself. The Day tours are quite popular with people looking for a quick gateway and their itinerary is carefully planned to give them time to relax, but still see all the major attractions in the island. Fraser Island Activities are plenty and you can go in for swimming, snorkeling, sand tobogganing - one of the most popular and exciting activity where you come down from the highest point of a sand dune to the ground travelling at a speed of 50 to 70 km per hour holding on to a sand board, Floating down in Eli’s creek or soaking yourself in the crystal clear water of one of the perched lakes like Birrabeen or Mckenzie. The magical water world with its multicolored corals, reef fishes, turtles, dolphins and other flora and fauna can be explored by snorkeling or diving. 4 WD drives along the 75 mile beach or visiting the cathedrals (Huge Sand Dunes) to see them in the early morning lights can be equally enjoyable. Enjoy the beauty of Fraser Island with your very own tour company - Sunset Safaris. Published at: https://www.isnare.com/?aid=1952519&ca=Travel

The process of launching a Google Adwords campaign might be exhilarating. When you don’t have the experience or awareness to setup and optimize a campaign, the chances are high that you will end up funding Google for your poorly managed campaigns. Considered as the best source for a new customer, Adwords is the best thing you can do to make your business successful in a shorter time span. But make sure you hire a Digital Marketing Agency in Dubai to be aware of the power of Adwords. This article includes a checklist of things that should be kept in mind for managing a profitable campaign thoughtfully. 1. Make sure to decide what you are going to offer: There are lots of tools available online that allow you to look at the thesaurus of keywords. By looking at the list, you can decide which keywords would be useful for you and how much it is going to cost you to create a campaign. When looking at a matching phrase, you can consider its worth on the basis of few questions, like what is the search volume for a keyword in Google? What is the intention of a person behind searching the phrase, does he really want to buy your products or services? What is the cost of the keyword, can you afford it or whether the calculation will disturb your budget. 2. Calculate the cost based on Max CPC: When you determine the maximum cost per click before finalizing the keyword list you will be on the positive side of Adwords Campaign Management. CPC can be calculated with the help of the conversion rate of your website and profit per customer, and the maximum CPC should be somewhere near the CPC estimated in the keyword tool of Google Adwords. If there is a difference between these two, you have two options, either try to increase you customer profit or try to increase the conversion rate. If you are not able to augment the value of either of these, then the campaign might not be considered profitable, and it will cost you a lot more. 3. Leverage the competition: No, we don’t advocate illegal hacking, but there are some smart tools available that provide an option to reduce the risk of costly keyword management. These tools can be used to access the information about your competitor’s advertising campaign. The trick is to find out already tested and optimized keywords that your competitors are advertising on. Another tip is not to focus on just one competitor. Review the ad campaign of several competitors to make sure that you are working on the best strategy to hit the target market. 4. Bid on your brand: With reference to the above-mentioned tip, just like you are leveraging your competitor’s intelligence, they are also involved in stealing your customers. So, the experts working at any Digital Marketing Agency in Dubai suggest bidding on brand keywords. This way, you will have potential conversions and sales, and you will have something unique that your competitors can’t poach from you. Try to create a powerful USP, and offer a compelling reason for your brand. The best opportunity to stand out from the rest is to focus on what customers want and how can you offer it in a unique way. For example, faster delivery, free shipping or no cost EMI are some USPs making brands unique and superior. When you follow all these tips and provide irresistible offers to your customers, then you have already reduced the risk of loss in Adwords campaign. Other than this, make sure to focus on an impressive landing page which is the biggest ingredient for a successful and profitable campaign. Published at: https://www.isnare.com/?aid=1962114&ca=Finances

The process of launching a Google Adwords campaign might be exhilarating. When you don’t have the experience or awareness to setup and optimize a campaign, the chances are high that you will end up funding Google for your poorly managed campaigns. Considered as the best source for a new customer, Adwords is the best thing you can do to make your business successful in a shorter time span. But make sure you hire a Digital Marketing Agency in Dubai to be aware of the power of Adwords. This article includes a checklist of things that should be kept in mind for managing a profitable campaign thoughtfully. 1. Make sure to decide what you are going to offer: There are lots of tools available online that allow you to look at the thesaurus of keywords. By looking at the list, you can decide which keywords would be useful for you and how much it is going to cost you to create a campaign. When looking at a matching phrase, you can consider its worth on the basis of few questions, like what is the search volume for a keyword in Google? What is the intention of a person behind searching the phrase, does he really want to buy your products or services? What is the cost of the keyword, can you afford it or whether the calculation will disturb your budget. 2. Calculate the cost based on Max CPC: When you determine the maximum cost per click before finalizing the keyword list you will be on the positive side of Adwords Campaign Management. CPC can be calculated with the help of the conversion rate of your website and profit per customer, and the maximum CPC should be somewhere near the CPC estimated in the keyword tool of Google Adwords. If there is a difference between these two, you have two options, either try to increase you customer profit or try to increase the conversion rate. If you are not able to augment the value of either of these, then the campaign might not be considered profitable, and it will cost you a lot more. 3. Leverage the competition: No, we don’t advocate illegal hacking, but there are some smart tools available that provide an option to reduce the risk of costly keyword management. These tools can be used to access the information about your competitor’s advertising campaign. The trick is to find out already tested and optimized keywords that your competitors are advertising on. Another tip is not to focus on just one competitor. Review the ad campaign of several competitors to make sure that you are working on the best strategy to hit the target market. 4. Bid on your brand: With reference to the above-mentioned tip, just like you are leveraging your competitor’s intelligence, they are also involved in stealing your customers. So, the experts working at any Digital Marketing Agency in Dubai suggest bidding on brand keywords. This way, you will have potential conversions and sales, and you will have something unique that your competitors can’t poach from you. Try to create a powerful USP, and offer a compelling reason for your brand. The best opportunity to stand out from the rest is to focus on what customers want and how can you offer it in a unique way. For example, faster delivery, free shipping or no cost EMI are some USPs making brands unique and superior. When you follow all these tips and provide irresistible offers to your customers, then you have already reduced the risk of loss in Adwords campaign. Other than this, make sure to focus on an impressive landing page which is the biggest ingredient for a successful and profitable campaign. Published at: https://www.isnare.com/?aid=1962114&ca=Finances

The process of launching a Google Adwords campaign might be exhilarating. When you don’t have the experience or awareness to setup and optimize a campaign, the chances are high that you will end up funding Google for your poorly managed campaigns. Considered as the best source for a new customer, Adwords is the best thing you can do to make your business successful in a shorter time span. But make sure you hire a Digital Marketing Agency in Dubai to be aware of the power of Adwords. This article includes a checklist of things that should be kept in mind for managing a profitable campaign thoughtfully. 1. Make sure to decide what you are going to offer: There are lots of tools available online that allow you to look at the thesaurus of keywords. By looking at the list, you can decide which keywords would be useful for you and how much it is going to cost you to create a campaign. When looking at a matching phrase, you can consider its worth on the basis of few questions, like what is the search volume for a keyword in Google? What is the intention of a person behind searching the phrase, does he really want to buy your products or services? What is the cost of the keyword, can you afford it or whether the calculation will disturb your budget. 2. Calculate the cost based on Max CPC: When you determine the maximum cost per click before finalizing the keyword list you will be on the positive side of Adwords Campaign Management. CPC can be calculated with the help of the conversion rate of your website and profit per customer, and the maximum CPC should be somewhere near the CPC estimated in the keyword tool of Google Adwords. If there is a difference between these two, you have two options, either try to increase you customer profit or try to increase the conversion rate. If you are not able to augment the value of either of these, then the campaign might not be considered profitable, and it will cost you a lot more. 3. Leverage the competition: No, we don’t advocate illegal hacking, but there are some smart tools available that provide an option to reduce the risk of costly keyword management. These tools can be used to access the information about your competitor’s advertising campaign. The trick is to find out already tested and optimized keywords that your competitors are advertising on. Another tip is not to focus on just one competitor. Review the ad campaign of several competitors to make sure that you are working on the best strategy to hit the target market. 4. Bid on your brand: With reference to the above-mentioned tip, just like you are leveraging your competitor’s intelligence, they are also involved in stealing your customers. So, the experts working at any Digital Marketing Agency in Dubai suggest bidding on brand keywords. This way, you will have potential conversions and sales, and you will have something unique that your competitors can’t poach from you. Try to create a powerful USP, and offer a compelling reason for your brand. The best opportunity to stand out from the rest is to focus on what customers want and how can you offer it in a unique way. For example, faster delivery, free shipping or no cost EMI are some USPs making brands unique and superior. When you follow all these tips and provide irresistible offers to your customers, then you have already reduced the risk of loss in Adwords campaign. Other than this, make sure to focus on an impressive landing page which is the biggest ingredient for a successful and profitable campaign. Published at: https://www.isnare.com/?aid=1962114&ca=Finances

The process of launching a Google Adwords campaign might be exhilarating. When you don’t have the experience or awareness to setup and optimize a campaign, the chances are high that you will end up funding Google for your poorly managed campaigns. Considered as the best source for a new customer, Adwords is the best thing you can do to make your business successful in a shorter time span. But make sure you hire a Digital Marketing Agency in Dubai to be aware of the power of Adwords. This article includes a checklist of things that should be kept in mind for managing a profitable campaign thoughtfully. 1. Make sure to decide what you are going to offer: There are lots of tools available online that allow you to look at the thesaurus of keywords. By looking at the list, you can decide which keywords would be useful for you and how much it is going to cost you to create a campaign. When looking at a matching phrase, you can consider its worth on the basis of few questions, like what is the search volume for a keyword in Google? What is the intention of a person behind searching the phrase, does he really want to buy your products or services? What is the cost of the keyword, can you afford it or whether the calculation will disturb your budget. 2. Calculate the cost based on Max CPC: When you determine the maximum cost per click before finalizing the keyword list you will be on the positive side of Adwords Campaign Management. CPC can be calculated with the help of the conversion rate of your website and profit per customer, and the maximum CPC should be somewhere near the CPC estimated in the keyword tool of Google Adwords. If there is a difference between these two, you have two options, either try to increase you customer profit or try to increase the conversion rate. If you are not able to augment the value of either of these, then the campaign might not be considered profitable, and it will cost you a lot more. 3. Leverage the competition: No, we don’t advocate illegal hacking, but there are some smart tools available that provide an option to reduce the risk of costly keyword management. These tools can be used to access the information about your competitor’s advertising campaign. The trick is to find out already tested and optimized keywords that your competitors are advertising on. Another tip is not to focus on just one competitor. Review the ad campaign of several competitors to make sure that you are working on the best strategy to hit the target market. 4. Bid on your brand: With reference to the above-mentioned tip, just like you are leveraging your competitor’s intelligence, they are also involved in stealing your customers. So, the experts working at any Digital Marketing Agency in Dubai suggest bidding on brand keywords. This way, you will have potential conversions and sales, and you will have something unique that your competitors can’t poach from you. Try to create a powerful USP, and offer a compelling reason for your brand. The best opportunity to stand out from the rest is to focus on what customers want and how can you offer it in a unique way. For example, faster delivery, free shipping or no cost EMI are some USPs making brands unique and superior. When you follow all these tips and provide irresistible offers to your customers, then you have already reduced the risk of loss in Adwords campaign. Other than this, make sure to focus on an impressive landing page which is the biggest ingredient for a successful and profitable campaign. Published at: https://www.isnare.com/?aid=1962114&ca=Finances