SEO or PPC? Or Both?

Search engine optimization and Pay per click are two of the leading online marketing methods today. Where on the one hand SEO can help a business rank at a good position on the organic search results, PPC can help do the same but through paid ads which are displayed according to a schedule. Both these primarily aim at increasing the online visibility of any business and also divert relevant traffic to its website.
Companies that make use of either SEO or PPC when it comes to getting ranked on SERP. But did you know that when used together these two methods can double chances of success. Yes, organic optimizations and paid advertising work great together and complement each other in a number of ways. For any business that is looking to promote itself online using these two techniques can mean an increased chance at a strong online authority and visibility. A PPC expert or SEO expert will tell you the same.

 

 
Some ways in which these two method work together include-

• They can increase the amount of real estate on search engine result pages. Imagine having a business listed on both organic results and well as the paid ones. This doubles your chances of attracting website traffic and increasing online visibility
• These two methods can share keyword data- Keywords find use in both SEO and PPC and thus the collected data can be used to enhance the performance of both these methods. Organic optimizations can help uncover high performing keywords and can even be used to target expensive paid advertising keywords which are not cost-effective to bid on. Also key terms that have a high conversion rate can be used to optimize both methods
• PPC can also help in the content strategy for organic optimizations- PPC can be measured and buy finding out which ads have the most conversions an advertiser gets information on how to create more effective content for SEO. This also reduces the time in organically testing titles and other such data
• Paid advertising can be used to test organic keywords- By knowing which keywords have the best conversion rates you can use them in your organic strategies for better results
• Build a good credibility – The online game is not just about high ranks or numbers; reputation also comes into play. A company which is ranked both in paid and organic searches will hold a better credibility in the eyes of users
• Remarketing is also a good option when using these methods together- If you are not able to attracted a targeted customer or section by SEO then maybe PPC can and vice versa

So, double your chances of online success and make use of SEO and PPC in your overall online marketing strategy.