The Small Business Event NOW in Manchester this weekend.

Got a bit Deep last week.

The Content here will be as exciting....

Fri,Sat and Sunday. 9th,10th and 11th March.

Marriott Manchester

Victoria and Albert Hotel

9th-11th March 2018

Tickets Here

Snow got in the way but We are Back

Got a bit Deep last week.

Anyhow, Not to be Beaten....

Sat,Sun and Monday 10th,11th and 12th March.

We are back.

(snow willing)

Hilton Grosvenor Edinburgh

10th-12th March 2018

Tickets Here

Too many tasks on your plate? (free yourself with this)

The answer is simple, but not easy…

The first rule of thumb if you feel there is too much on your plate in your side business?

It’s to follow the K.I.S.S. principle:

Keep. It. Simple. Silly.

Now I know this is easier said than done.

Life isn’t “simple” for most of us.

YET…

That’s why I recommend you run a “Presence Driven” side business.

It can help keep it MORE simple.

And it can get the sales zinging your way in a rush.

You open to getting a flood of sales, while having less and less on your plate?

Well, here’s what I mean…

Presence, is really just being in the moment.

If you’re eating dinner with your family, it’s NOT dinner with everyone buried in their cell phones, or with everyone staring up at the TV watching Netflix in a semi-zombie state…

See, if they were PRESENT?

That’s 30 to 60 minutes of quality family time and conversation they could have had.

The TIME was there.
They just didn’t capitalize on it.

Yep, it’s hard.
We’re tired.

We just want to unwind after a hard day.

But one will make us much more happy and fulfilled in the long run, with just a bit more focus and intent?

Making sense?

So, if we say you’re a “Present Affiliate”.

Then you’ll focus only on what counts.

And, you’ll be in the moment doing what you need to, day after day.

If you’ve got 30 minutes a day to do this business, then you are intent on what needs to be done…

…task by task…

Until you get it done.

Yes, you’ll need to follow the required steps…

===> Even with a simple plan like this one

But this business can be simple and lucrative, while you do this part-time.

Long as you can follow the steps above.

You’ll be shown one core task.
And it won’t be too hard to do.

Commit to that, and it can start bringing up to $1K to $10K sales your way very soon.

You open to that?

Have a great day!

==> Don't delay sign today!

How to Use Buyable Pins on Pinterest

Pinterest partners with Shopify so businesses can easily sell their products on Pinterest. Buyable Pins are a type of Pin that include a Buy It button. It lets customers check out and pay for things they find on Pinterest using their Apple Pay accounts or a credit card.

As a business, Buyable Pins are a game changer for your marketing and conversion rates. All you need to do is add the Pinterest sales channel to your Spotify account. It automatically enables Buyable Pins for everything you put on Pinterest.

If you understand the importance of using social media effectively, you know what implications this has. You already implemented an effective social media marketing strategy. Closing the gap between your marketing and your sales is easier now with Buyable Pins.

Why Sell on Pinterest? 

Eighty-seven percent of Pinterest users admit to buying something they found while looking at Pinterest. The average order on Pinterest is $50. This is higher than all of the other social media platforms, meaning implementing Buyable Pins can help make Pinterest a major source of online orders and sales.

With over two million people pinning products every day, Pinterest is a gold mine of new consumers, impressionable browsers, and impulse purchases. This is ideal for you if you plan to grow your business. Buyable Pins provide the functionality you need to make these transactions happen.

Understanding Pinterest

While many people use Pinterest for inspiration when it comes to home decor, fashion, recipes, and much more, Pinterest is more than just a pretty face. In addition to a colorful board for you to pin and share, Pinterest is a massive sales channel, driving a higher order average than any other social media network.

It’s detrimental to your business to overlook this fact because as people browse for inspiration, the convenient Buy Now button could push them into the realm of purchasing. Especially when the Pin displays and in-stock notification, it’s tempting to make that impulsive purchase.

How Do You Sell on Pinterest?

Before the Buyable Pin button existed, businesses could use Rich Pins. Rich Pins allow users to see the price of your item and how much inventory you had in stock, but they still had to click the Pin, navigate to your e-commerce store, and make the purchase.

While Rich Pins have a higher click-through rate than normal Pins, they still don’t allow for the all-important purchase. With the implementation of Buyable Pins, users can safely and securely purchase items directly from Pinterest with a Shopify integration.

Not only is Shopify one of the best e-commerce website builders today, but the Pinterest integration makes it one of the best opportunities for business owners to sell more product directly on social media. It opens the door for more sales and makes it easy to connect with your target market.

While other social media sites have more users, Pinterest enables more targeted marketing, making it a better channel for selling more products. Pinterest users are already in the mindset to browse and learn more about your products, making it an ideal time to entice them with a Buyable Pin.

If you aren’t selling products on Pinterest yet, you need to consider it seriously. Partnering with the best e-commerce website in the industry makes this as seamless for you as it does the consumer. Your Shopify market is already set up, so it’s easy to make the transition, and well worth it. For more social media marketing tips, subscribe to DFY now.

Using Reddit for Business

Users of the Reddit community, known as Redditors, put forth an enormous amount of effort to maintain the integrity of the site. Regulars to the site will make a concerted effort to address questionable activity immediately. But that doesn’t mean that you can’t use Reddit for business. With a little preparation and a genuine approach, you can find ways to market your product or company.

Be Aggressive

Paying for advertisements might be one of, if not the safest way to bring attention to your products on Reddit. These ads on Reddit allow you to hone in on your target consumer base using the subreddits users subscribe. This will enable you to market your product to a particular and very passionate group of people.

Advertising on Reddit is based on cost-per-impression, as opposed to the cost-per-click method that other social media platforms use. That doesn’t mean your product cannot experience success within Reddit. There are several How-To-Guides that will walk you through how to get started with Reddit advertising.

Be Authentic

While using Reddit for business may not receive blatant marketing well, it does like genuine interaction, even from a business perspective. If your business product is a large part of your life, sharing it will come across as authentic and legitimate. Doing so may result in positive experiences for your product.

Be Involved

There are many users on Reddit that may have questions, complaints, or grievances about products they have purchased. This gives you a great company to provide further information about your product, as well as get a good idea of what customers are looking for if you can find subreddits for products that are similar to your own.

Be Compelling

If you have a compelling and exciting story to share, host an AMA (Ask Me Anything) on Reddit. Many people participate in an AMA, and if you can find a relevant post, you can do your own. Establish yourself as a person with specific and valuable insights, and using Reddit for business won’t let you down.

Be Creative

There is no shortage of quality content to be found on Reddit, and as long as your subscribing to the appropriate subreddits, you’ll be able to scour the platform for information related to your product or business. GIFs, videos, and articles are all great sources of content that can be found on Reddit.

Be Resourceful

Just like many other social platforms, using Reddit for business provides opportunities to recruit and hire candidates for job openings. If you need someone local, you can post on the subreddit related to your city. Or, if you’d prefer to hire someone with a specific skill set, but the location is not as important, you can post a job on a related subreddit.

Be Open to Feedback

It’s no secret that Reddit users can be harsh, but sometimes this type of criticism can be useful. Find a subreddit that relates to your business or product, and look for specific feedback. If you’re new, make sure you do this in a manner that is clear to other Redditors. If you’re not sure, you can always reach out to business subreddits that focus on entrepreneurs or small businesses.

Be Engaging

One good way to get involved on Reddit is to run a contest. You can add to the value or your business by being engaged in the competition and reaching out to users who are participating. You can get creative with your contest, and prizes, but just be sure to reach out to moderators before you get started.

Reddit can be intimidating and complicated, especially to new users, but it has its opportunities and value as well. You can feel free to ask specific questions and know you’ll receive authentic, genuine feedback about your product. The platform won’t always make sense, but it will provide a community of users enthusiastic to learn more about you and your business. Subscribe to DFY now for updates and other marketing tips.

How to Promote Your Black Friday Deals

Each year as the calendar rolls over from Halloween and toward Thanksgiving, we look with anticipation and excitement toward Black Friday. As a business owner, you must prepare for your Black Friday deals through email campaigns, social media blasts, and additional methods to drive traffic to your store.

There are, however, other ways to add traffic that don’t include the methods above. You can look into opportunities such as Reddit, sites that aggregate deals for consumers and other areas that are not given much consideration as Black Friday draws near. Explore all possibilities. You never know what might end up being a diamond in the rough.

Reddit 

The key to marketing on Reddit is to keep your content in the right context. Blatant and obvious marketing within the platform will have poor results. Make sure your Black Friday deals are being directed to the appropriate audience, and in the right format. Your best bet to share your Black Friday deals will be in subreddits that discuss saving money, sharing deals, along with any other topics which directly relate to your business or product.

Remember that you are more likely to be taken seriously by Redditors when you post with a well-established history. Be open and honest about your business, and be genuine about what you are doing. There’s a good chance you’re going to find exactly the right type of group which will be passionate and interested in your Black Friday deals.

Aggregators

There are a lot of customers who use deal aggregator sites to find great opportunities to save money. As a result, this would be a great place to share and market your Black Friday deals. A few of the more popular ones like RetailMeNot, PromosPro, and CouponShutter use their influence to partner with other large retailers, which will garner more exposure for your business and product.

These types of communities and forums that use crowdsourcing as a method of promotion provide an excellent opportunity to share your Black Friday deals with a lot of people. Bear in mind, however, that your product or business will need to be reviewed before being listed, so make sure you meet the requirements beforehand.

Groups on Facebook 

While sending a blast out on social media might get some additional clicks, joining a group that directly deals with your type of product is good ways to promote your Black Friday deals. Reach out to the appropriate groups to engage a sizeable group of people about your product.

You can reach out to Facebook Groups based on how relatable it is to what you’re marketing for Black Friday deals. Determine whether the group is open or closed, how many members each group has, and review guidelines for group behavior as well as best practices for marketing your content before joining.

You don’t have to have a specific tactic or plan when sending out social media blasts, or to use a paid ad campaign when marketing your Black Friday deals. Don’t miss the low hanging fruit when considering the best method to use for advertisement. There is the opportunity to make some easy sales and generate additional traffic to your site when finding additional means of sharing your Black Friday deals to other, untapped areas.

Try your hand at using Reddit, reaching out to deal aggregators, or joining a Facebook Group which directly relates to your product. Doing so will result in more sets of eyes on your business, and can directly impact the number of sales you make when marketing your Black Friday deals. For more tips on marketing and promotion, subscribe to DFY now.

How to Grow Your YouTube Following

Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a substantial portion of the population, and a great way to increase your influence online. It’s not just viewers you need though. You need users that are actively engaged in your channel. YouTube is a massive opportunity to grow your following for the long-term.

Let’s take a look at some of the best ways to grow your YouTube following. There is no secret formula or unique guide to building up your user base. It’s merely being consistent, providing quality content, and rewarding those who follow you. What does that look like? Here are a few ideas.

Consistency is Key

As we previously mentioned, one of the keys to a successful YouTube following on your channel, and a loyal following is consistency. Pick a theme and stick with it. There’s nothing worse than finding a YouTube channel you like, only to discover that it’s changed direction or not what you thought it was. It’s a good, quick way to lose followers.

Build your brand, and doing it in a way that doesn’t require users to take a lot of time to figure out who you are and what you’re selling. Users subscribe for two reasons: 1) Because they like the content they just viewed, and 2) Because they expect more of the same in the future.

Figure out before you launch your channel what your premise and platform will be. Communicate it effectively across all of your videos so visitors will be able to identify your brand at a glance. You can do this in a variety of ways, whether it is through a channel trailer, via a pitch that lets users know when the next post will be, or through customized thumbnails which will grab the attention of visitors to your channel.

Quality Content

When a person is introduced to your channel, the more of our videos they watch, the higher the chance they will subscribe, thus growing your YouTube following. Watching your videos gives visitors an excellent opportunity to follow you, while also showing them why they should.

One way you can do this is by creating playlists of your content. Organize your videos in a manner that will get good traction through searching on YouTube. You can choose important keywords to drive traffic to your channel. Create themed segments with your videos, which allows you to have control over which video the user will see next. This is especially important as YouTube could wind up playing other content, as opposed to your own after the video is over.

When creating your content, be sure to make it viewable in a format conducive to a mobile device. That does not mean it needs to be recorded and viewed on a smartphone, but rather that you should keep in mind that a lot of content is seen on a mobile device. Create short, consumable videos that will keep followers returning on a regular basis, eager and hungry for more.

As stated previously, there’s no shortcut or secret recipe to growing your YouTube following. Anyone trying to sell you a “get rich quick scheme” is nothing but a waste of your time and money.

When it comes to your YouTube following, more often than not, quality trumps quantity, especially when it comes to your users. It’s more important to have an engaged, valued audience of a few thousand than it is to have a million followers who have no idea who you are or what you’re selling. Find your niche, create your content, and build your following.